1.0Facultad de Administración | Uniandeshttps://administracion.uniandes.edu.co/en/“Green consumption: the role of nudging”rich600338<blockquote class="wp-embedded-content" data-secret="kxFCmUn0sf"><a href="https://administracion.uniandes.edu.co/en/noticias/green-consumption-the-role-of-nudging/">“Green consumption: the role of nudging”</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://administracion.uniandes.edu.co/en/noticias/green-consumption-the-role-of-nudging/embed/#?secret=kxFCmUn0sf" width="600" height="338" title="““Green consumption: the role of nudging”” — Facultad de Administración | Uniandes" data-secret="kxFCmUn0sf" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://administracion.uniandes.edu.co/wp-content/uploads/2021/11/banner-destacado-green-consumption-the-role-of-nudging.jpg800400There has been a growing interest in using behavioral insights and nudging to better understand individual behavior and to design interventions that lessen the impact of human activity on the environment. The traditional role of behavioral interventions such as nudges has been in areas where consumers can be expected to make poor choices for themselves, such as decisions related to savings and health (Thaler and Sunstein, 2009). The intention of the nudge has been to improve these poor choices for the individual. When it comes to behavioral interventions targeting behavior that generates negative externalities, the intention is different since the primary concern is a reduction in the negative externality.