This course provides an overview of the main marketing management concepts and practices in today\u2019s developing economies with a special focus on Africa, Latin America and Asia.<\/p>\n
The course aims at giving participants a sense of the opportunities of international decision-making in the transitional countries context. After decades of poor economic performance, transitional markets are now the most dynamic markets in the world, despite their volatility and emerging markets.<\/p>\n
All the players in the business world are trying to capture this growth. Defining a strategy to take advantage of the multiple but complex opportunities offered by these markets is a major challenge to most of companies.<\/p>\n","universidad":"EM Strasbourg (France)","logo_universidad":{"ID":3352,"id":3352,"title":"em-strasbourg","filename":"em-strasbourg.jpeg","filesize":2234,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/em-strasbourg.jpeg","link":"https:\/\/administracion.uniandes.edu.co\/en\/curso-verano\/value-creation-in-fast-emerging-markets\/em-strasbourg-2\/","alt":"Em Strasbourg","author":"7","description":"","caption":"","name":"em-strasbourg-2","status":"inherit","uploaded_to":3347,"date":"2021-11-09 21:10:05","modified":"2021-11-09 21:10:11","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/administracion.uniandes.edu.co\/wp-includes\/images\/media\/default.png","width":179,"height":179,"sizes":{"thumbnail":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/em-strasbourg-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/em-strasbourg.jpeg","medium-width":179,"medium-height":179,"medium_large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/em-strasbourg.jpeg","medium_large-width":179,"medium_large-height":179,"large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/em-strasbourg.jpeg","large-width":179,"large-height":179,"1536x1536":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/em-strasbourg.jpeg","1536x1536-width":179,"1536x1536-height":179,"2048x2048":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/em-strasbourg.jpeg","2048x2048-width":179,"2048x2048-height":179}},"profesor":"Claude Chailan","acerca_profesor":"
Claude Chailan<\/strong> is currently Professor and Program Director at EM Strasbourg Business School. He holds a Ph.D. in Management (2005) from the University of Nice Sophia-Antipolis in France. Prior to joining the academia, Dr. Chalain was actively involved in the development of international companies, such as L\u2019Oreal, in several countries.<\/p>\n Among his research interests, he focuses on the links between marketing and strategy in the fields of Luxury Goods and Services Management, Business Models, Revenue Management, and International Business.<\/p>\n His work has been widely published in leading academic journals including The Journal of Marketing Management, The Journal of Product and Brand Management, Euromed Journal of Business, among others.<\/p>\n","cv_profesor":{"ID":3354,"id":3354,"title":"cv-claude-chailan","filename":"cv-claude-chailan.pdf","filesize":151860,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/cv-claude-chailan.pdf","link":"https:\/\/administracion.uniandes.edu.co\/en\/curso-verano\/value-creation-in-fast-emerging-markets\/cv-claude-chailan-2\/","alt":"","author":"7","description":"Cv Claude Chailan","caption":"","name":"cv-claude-chailan-2","status":"inherit","uploaded_to":3347,"date":"2021-11-09 21:11:10","modified":"2021-11-09 21:11:18","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/administracion.uniandes.edu.co\/wp-includes\/images\/media\/document.png"},"horario":"June 23 \u2013 July 3 (7:00 a.m. \u201310:00 a.m.)
\r\nSaturday June 27 - July 4 (9:00 a.m. \u2013 12:00 m.)","temario":{"ID":3356,"id":3356,"title":"value-creation-in-fast-emerging-markets","filename":"value-creation-in-fast-emerging-markets.pdf","filesize":313540,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/value-creation-in-fast-emerging-markets.pdf","link":"https:\/\/administracion.uniandes.edu.co\/en\/curso-verano\/value-creation-in-fast-emerging-markets\/value-creation-in-fast-emerging-markets-2\/","alt":"","author":"7","description":"Value Creation In Fast Emerging Markets","caption":"","name":"value-creation-in-fast-emerging-markets-2","status":"inherit","uploaded_to":3347,"date":"2021-11-09 21:11:38","modified":"2021-11-09 21:11:44","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/administracion.uniandes.edu.co\/wp-includes\/images\/media\/document.png"},"modalidad":"","otro_profesor":false},"_links":{"self":[{"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/curso\/3347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/curso"}],"about":[{"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/types\/curso"}],"wp:attachment":[{"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/media?parent=3347"}],"wp:term":[{"taxonomy":"area-academica","embeddable":true,"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/area-academica?post=3347"},{"taxonomy":"tematica","embeddable":true,"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/tematica?post=3347"},{"taxonomy":"ano-curso","embeddable":true,"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/ano-curso?post=3347"},{"taxonomy":"block","embeddable":true,"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/block?post=3347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}