{"id":6323,"date":"2014-05-27T12:43:32","date_gmt":"2014-05-27T17:43:32","guid":{"rendered":"https:\/\/administracion.uniandes.edu.co\/?post_type=curso&#038;p=6323"},"modified":"2022-04-13T20:39:03","modified_gmt":"2022-04-14T01:39:03","slug":"luxury-brand-management-2014","status":"publish","type":"curso","link":"https:\/\/administracion.uniandes.edu.co\/en\/curso-verano\/luxury-brand-management-2014\/","title":{"rendered":"Luxury Brand Management 2014"},"featured_media":0,"template":"","meta":{"_acf_changed":false},"area-academica":[68,72],"tematica":[],"ano-curso":[9],"block":[],"class_list":["post-6323","curso","type-curso","status-publish","hentry","area-academica-gestion","area-academica-organizaciones","ano-curso-9"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxury Brand Management 2014 - Facultad de Administraci\u00f3n | Uniandes<\/title>\n<meta name=\"description\" content=\"This course (Luxury Brand Management) explores the specifics of marketing in the luxury sector. 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Since brands are intangible assets, creating and nurturing a strong brand is a challenge. This is particularly true with luxury goods and on international markets where brand identity and image can have a dramatic impact on purchasing decisions. The course combines the most recent brand management knowledge with practical application and develops a framework for understanding the key components of effective marketing for luxury brands. <span>Finally, the course focuses on the industry\u00b4s challenges from a societal perspective and discusses luxury marketing ethical issues.<\/span><\/p>\n","universidad":"EM Strasbourg Business School (France)","logo_universidad":{"ID":3352,"id":3352,"title":"em-strasbourg","filename":"em-strasbourg.jpeg","filesize":2234,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/em-strasbourg.jpeg","link":"https:\/\/administracion.uniandes.edu.co\/en\/curso-verano\/value-creation-in-fast-emerging-markets\/em-strasbourg-2\/","alt":"Em Strasbourg","author":"7","description":"","caption":"","name":"em-strasbourg-2","status":"inherit","uploaded_to":3347,"date":"2021-11-09 21:10:05","modified":"2021-11-09 21:10:11","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/administracion.uniandes.edu.co\/wp-includes\/images\/media\/default.png","width":179,"height":179,"sizes":{"thumbnail":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/em-strasbourg-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/em-strasbourg.jpeg","medium-width":179,"medium-height":179,"medium_large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/em-strasbourg.jpeg","medium_large-width":179,"medium_large-height":179,"large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/em-strasbourg.jpeg","large-width":179,"large-height":179,"1536x1536":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/em-strasbourg.jpeg","1536x1536-width":179,"1536x1536-height":179,"2048x2048":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/em-strasbourg.jpeg","2048x2048-width":179,"2048x2048-height":179}},"profesor":"Claude Chailan","acerca_profesor":"<p><strong>Claude Chailan<\/strong> is the International Executive MBA program Director at EM Strasbourg Business School. 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