{"id":38560,"date":"2017-09-05T01:00:00","date_gmt":"2017-09-05T06:00:00","guid":{"rendered":"https:\/\/administracion.uniandes.edu.co\/noticias\/green-consumption-the-role-of-nudging\/"},"modified":"2023-09-18T08:34:46","modified_gmt":"2023-09-18T13:34:46","slug":"green-consumption-the-role-of-nudging","status":"publish","type":"post","link":"https:\/\/administracion.uniandes.edu.co\/en\/noticias\/green-consumption-the-role-of-nudging\/","title":{"rendered":"\u201cGreen consumption: the role of nudging\u201d"},"excerpt":{"rendered":"<p><em>There has been a growing interest in using behavioral insights and nudging to better understand individual behavior and to design interventions that lessen the impact of human activity on the environment. The traditional role of behavioral interventions such as nudges has been in areas where consumers can be expected to make poor choices for themselves, such as decisions related to savings and health (Thaler and Sunstein, 2009). 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