{"id":38561,"date":"2017-08-29T01:00:00","date_gmt":"2017-08-29T06:00:00","guid":{"rendered":"https:\/\/administracion.uniandes.edu.co\/noticias\/the-effects-of-corporate-reputation-perceptions-of-the-general-public-on-shareholder-value\/"},"modified":"2023-09-18T08:35:23","modified_gmt":"2023-09-18T13:35:23","slug":"the-effects-of-corporate-reputation-perceptions-of-the-general-public-on-shareholder-value","status":"publish","type":"post","link":"https:\/\/administracion.uniandes.edu.co\/en\/noticias\/the-effects-of-corporate-reputation-perceptions-of-the-general-public-on-shareholder-value\/","title":{"rendered":"\u201cThe effects of corporate reputation perceptions of the general public on shareholder value\u201d"},"excerpt":{"rendered":"<p><em>Superior corporate reputations can have strategic value for firms. Of the \u201cmultiple reputations\u201d associated with each firm, we focus on the perceptions of the general public. The public represents the most widely defined stakeholder group but has attracted the least amount of research interest to date. Drawing on data for German DAX30 firms, this study demonstrates that superior reputation perceptions issued by the general public increase shareholder value, as measured by future stock returns. In addition we provide empirical evidence that reputation lowers corporate risk, proxied by cost of capital (cost of debt as well as cost of equity).<\/em><\/p>\n","protected":false},"author":7,"featured_media":3148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[584,590],"tags":[],"area-academica":[],"tematica":[],"tipo-noticia":[21],"class_list":["post-38561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-silla-corona-en","category-noticias-silla-corona-2017-en","tipo-noticia-estandar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cThe effects of corporate reputation perceptions of the general public on shareholder value\u201d<\/title>\n<meta name=\"description\" content=\"Superior corporate reputations can have strategic value for firms. Of the \u201cmultiple reputations\u201d associated with each firm, we focus on the perceptions of the general public. The public represents the most widely defined stakeholder group but has attracted the least amount of research interest to date. Drawing on data for German DAX30 firms, this study demonstrates that superior reputation perceptions issued by the general public increase shareholder value, as measured by future stock returns. 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