{"id":37447,"date":"2023-01-31T14:50:41","date_gmt":"2023-01-31T19:50:41","guid":{"rendered":"https:\/\/administracion.uniandes.edu.co\/?post_type=profesor&#038;p=37447"},"modified":"2026-07-09T14:19:48","modified_gmt":"2026-07-09T19:19:48","slug":"andres-barrios-fajardo","status":"publish","type":"profesor","link":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andres-barrios-fajardo\/","title":{"rendered":"Andr\u00e9s Barrios Fajardo"},"excerpt":{"rendered":"<p>Andr\u00e9s Barrios holds a Ph.D. in Marketing from Lancaster University.<\/p>\n","protected":false},"author":4,"featured_media":73486,"template":"","meta":{"_acf_changed":false},"area-academica":[78],"tematica":[282],"class_list":["post-37447","profesor","type-profesor","status-publish","has-post-thumbnail","hentry","area-academica-marketing","tematica-doctorado-en-administracion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Andr\u00e9s Barrios Fajardo | Uniandes Professor<\/title>\n<meta name=\"description\" content=\"Andr\u00e9s Barrios is Associate Professor at the School of Management of Universidad de los Andes. He has more than 15 years of experience researching marketing strategies to address challenges related to business, poverty, and social conflict.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andres-barrios-fajardo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andr\u00e9s Barrios Fajardo | Uniandes Professor\" \/>\n<meta property=\"og:description\" content=\"Andr\u00e9s Barrios is Associate Professor at the School of Management of Universidad de los Andes. He has more than 15 years of experience researching marketing strategies to address challenges related to business, poverty, and social conflict.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andres-barrios-fajardo\/\" \/>\n<meta property=\"og:site_name\" content=\"Facultad de Administraci\u00f3n | Uniandes\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdmonUniandes\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T19:19:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2024\/08\/andresbarrios.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@admonuniandes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/profesor\\\/andres-barrios-fajardo\\\/\",\"url\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/profesor\\\/andres-barrios-fajardo\\\/\",\"name\":\"Andr\u00e9s Barrios Fajardo | Uniandes Professor\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/profesor\\\/andres-barrios-fajardo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/profesor\\\/andres-barrios-fajardo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/andresbarrios.jpg\",\"datePublished\":\"2023-01-31T19:50:41+00:00\",\"dateModified\":\"2026-07-09T19:19:48+00:00\",\"description\":\"Andr\u00e9s Barrios is Associate Professor at the School of Management of Universidad de los Andes. He has more than 15 years of experience researching marketing strategies to address challenges related to business, poverty, and social conflict.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/profesor\\\/andres-barrios-fajardo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/profesor\\\/andres-barrios-fajardo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/profesor\\\/andres-barrios-fajardo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/andresbarrios.jpg\",\"contentUrl\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/andresbarrios.jpg\",\"width\":800,\"height\":800,\"caption\":\"Andr\u00e9s Alberto Barrios Fajardo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/profesor\\\/andres-barrios-fajardo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Andr\u00e9s Barrios Fajardo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/\",\"name\":\"Facultad de Administraci\u00f3n | Uniandes\",\"description\":\"FACULTAD DE ADMINISTRACI\u00d3N DE EMPRESAS UNIANDES\",\"publisher\":{\"@id\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/#organization\",\"name\":\"FACULTAD DE ADMINISTRACI\u00d3N DE EMPRESAS UNIANDES\",\"url\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/logo-google.jpg\",\"contentUrl\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/logo-google.jpg\",\"width\":400,\"height\":400,\"caption\":\"FACULTAD DE ADMINISTRACI\u00d3N DE EMPRESAS UNIANDES\"},\"image\":{\"@id\":\"https:\\\/\\\/administracion.uniandes.edu.co\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/AdmonUniandes\",\"https:\\\/\\\/x.com\\\/admonuniandes\",\"https:\\\/\\\/www.instagram.com\\\/admonUniandes\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/admonuniandes\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGrhbabfslM28GkNSMN90IQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Andr\u00e9s Barrios Fajardo | Uniandes Professor","description":"Andr\u00e9s Barrios is Associate Professor at the School of Management of Universidad de los Andes. He has more than 15 years of experience researching marketing strategies to address challenges related to business, poverty, and social conflict.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andres-barrios-fajardo\/","og_locale":"en_US","og_type":"article","og_title":"Andr\u00e9s Barrios Fajardo | Uniandes Professor","og_description":"Andr\u00e9s Barrios is Associate Professor at the School of Management of Universidad de los Andes. He has more than 15 years of experience researching marketing strategies to address challenges related to business, poverty, and social conflict.","og_url":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andres-barrios-fajardo\/","og_site_name":"Facultad de Administraci\u00f3n | Uniandes","article_publisher":"https:\/\/www.facebook.com\/AdmonUniandes","article_modified_time":"2026-07-09T19:19:48+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2024\/08\/andresbarrios.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@admonuniandes","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andres-barrios-fajardo\/","url":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andres-barrios-fajardo\/","name":"Andr\u00e9s Barrios Fajardo | Uniandes Professor","isPartOf":{"@id":"https:\/\/administracion.uniandes.edu.co\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andres-barrios-fajardo\/#primaryimage"},"image":{"@id":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andres-barrios-fajardo\/#primaryimage"},"thumbnailUrl":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2024\/08\/andresbarrios.jpg","datePublished":"2023-01-31T19:50:41+00:00","dateModified":"2026-07-09T19:19:48+00:00","description":"Andr\u00e9s Barrios is Associate Professor at the School of Management of Universidad de los Andes. He has more than 15 years of experience researching marketing strategies to address challenges related to business, poverty, and social conflict.","breadcrumb":{"@id":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andres-barrios-fajardo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andres-barrios-fajardo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andres-barrios-fajardo\/#primaryimage","url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2024\/08\/andresbarrios.jpg","contentUrl":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2024\/08\/andresbarrios.jpg","width":800,"height":800,"caption":"Andr\u00e9s Alberto Barrios Fajardo"},{"@type":"BreadcrumbList","@id":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andres-barrios-fajardo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/administracion.uniandes.edu.co\/en\/"},{"@type":"ListItem","position":2,"name":"Andr\u00e9s Barrios Fajardo"}]},{"@type":"WebSite","@id":"https:\/\/administracion.uniandes.edu.co\/en\/#website","url":"https:\/\/administracion.uniandes.edu.co\/en\/","name":"Facultad de Administraci\u00f3n | Uniandes","description":"FACULTAD DE ADMINISTRACI\u00d3N DE EMPRESAS UNIANDES","publisher":{"@id":"https:\/\/administracion.uniandes.edu.co\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/administracion.uniandes.edu.co\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/administracion.uniandes.edu.co\/en\/#organization","name":"FACULTAD DE ADMINISTRACI\u00d3N DE EMPRESAS UNIANDES","url":"https:\/\/administracion.uniandes.edu.co\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/administracion.uniandes.edu.co\/en\/#\/schema\/logo\/image\/","url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/logo-google.jpg","contentUrl":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/logo-google.jpg","width":400,"height":400,"caption":"FACULTAD DE ADMINISTRACI\u00d3N DE EMPRESAS UNIANDES"},"image":{"@id":"https:\/\/administracion.uniandes.edu.co\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AdmonUniandes","https:\/\/x.com\/admonuniandes","https:\/\/www.instagram.com\/admonUniandes\/","https:\/\/www.linkedin.com\/school\/admonuniandes\/","https:\/\/www.youtube.com\/channel\/UCGrhbabfslM28GkNSMN90IQ"]}]}},"otros_campos":{"foto":{"ID":73486,"id":73486,"title":"andresbarrios","filename":"andresbarrios.jpg","filesize":137900,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2024\/08\/andresbarrios.jpg","link":"https:\/\/administracion.uniandes.edu.co\/en\/equipo\/andres-alberto-barrios-fajardo-3\/andresbarrios-2\/","alt":"Andr\u00e9s Alberto Barrios Fajardo","author":"7","description":"","caption":"","name":"andresbarrios-2","status":"inherit","uploaded_to":71426,"date":"2024-09-20 19:59:51","modified":"2026-07-06 19:31:31","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/administracion.uniandes.edu.co\/wp-includes\/images\/media\/default.png","width":800,"height":800,"sizes":{"thumbnail":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2024\/08\/andresbarrios-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2024\/08\/andresbarrios-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2024\/08\/andresbarrios-768x768.jpg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2024\/08\/andresbarrios.jpg","large-width":800,"large-height":800,"1536x1536":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2024\/08\/andresbarrios.jpg","1536x1536-width":800,"1536x1536-height":800,"2048x2048":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2024\/08\/andresbarrios.jpg","2048x2048-width":800,"2048x2048-height":800}},"tipo":"Profesor Asociado","otro_cargo":"Director of the Doctorate in Administration and Master in Research in Administration (MIA)","cargo_en_ingles":"Director of the Doctorate in Administration and Master in Research in Administration (MIA)","nombre_usuario_uniandes":"andr-bar","id_academia":"7315","oficina":"SD-1007","extension":"3975","hoja_vida":{"ID":38757,"id":38757,"title":"andres-barrios","filename":"andres-barrios-2.pdf","filesize":38526,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2023\/02\/andres-barrios-2.pdf","link":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andres-barrios-fajardo\/andres-barrios-4-2\/","alt":"","author":"7","description":"","caption":"","name":"andres-barrios-4-2","status":"inherit","uploaded_to":37447,"date":"2023-02-10 17:26:09","modified":"2023-02-10 20:19:52","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/administracion.uniandes.edu.co\/wp-includes\/images\/media\/document.png"},"redes":[{"nombre_red":"Scopus","enlace_red":"https:\/\/www.scopus.com\/authid\/detail.uri?authorId=57206508449","icono":"","svg":{"ID":118,"id":118,"title":"scopus-icon","filename":"scopus-icon.svg","filesize":1333,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/10\/scopus-icon.svg","link":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/enrique-ter-horst\/scopus-icon-2\/","alt":"Scopus Icon","author":"7","description":"","caption":"","name":"scopus-icon-2","status":"inherit","uploaded_to":35322,"date":"2021-10-22 18:54:08","modified":"2022-12-16 15:18:25","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/administracion.uniandes.edu.co\/wp-includes\/images\/media\/default.png","width":50,"height":50,"sizes":{"thumbnail":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/10\/scopus-icon.svg","thumbnail-width":50,"thumbnail-height":50,"medium":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/10\/scopus-icon.svg","medium-width":50,"medium-height":50,"medium_large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/10\/scopus-icon.svg","medium_large-width":50,"medium_large-height":50,"large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/10\/scopus-icon.svg","large-width":50,"large-height":50,"1536x1536":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/10\/scopus-icon.svg","1536x1536-width":50,"1536x1536-height":50,"2048x2048":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/10\/scopus-icon.svg","2048x2048-width":50,"2048x2048-height":50}}},{"nombre_red":"CvLAC","enlace_red":"http:\/\/scienti.minciencias.gov.co\/cvlac\/visualizador\/generarCurriculoCv.do?cod_rh=0001230719","icono":"<i class=\"fas fa-id-card\" aria-hidden=\"true\"><\/i>","svg":false},{"nombre_red":"LinkedIn","enlace_red":"https:\/\/www.linkedin.com\/in\/andres-barrios-uniandes\/","icono":"<i class=\"fab fa-linkedin-in\" aria-hidden=\"true\"><\/i>","svg":false},{"nombre_red":"Google Scholar","enlace_red":"https:\/\/scholar.google.com\/citations?hl=es&user=gslJIHcAAAAJ&view_op=list_works&sortby=pubdate","icono":"<i class=\"fab fa-google\" aria-hidden=\"true\"><\/i>","svg":false},{"nombre_red":"ORCID","enlace_red":"https:\/\/orcid.org\/0000-0001-6353-7903","icono":"","svg":{"ID":23155,"id":23155,"title":"Orcid","filename":"id-icon.svg","filesize":796,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/id-icon.svg","link":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/ximena-rueda-fajardo\/id-icon-2-2\/","alt":"Orcid","author":"7","description":"","caption":"","name":"id-icon-2-2","status":"inherit","uploaded_to":37929,"date":"2022-04-22 16:24:55","modified":"2025-07-14 22:45:35","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/administracion.uniandes.edu.co\/wp-includes\/images\/media\/default.png","width":50,"height":50,"sizes":{"thumbnail":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/id-icon.svg","thumbnail-width":50,"thumbnail-height":50,"medium":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/id-icon.svg","medium-width":50,"medium-height":50,"medium_large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/id-icon.svg","medium_large-width":50,"medium_large-height":50,"large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/id-icon.svg","large-width":50,"large-height":50,"1536x1536":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/id-icon.svg","1536x1536-width":50,"1536x1536-height":50,"2048x2048":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/id-icon.svg","2048x2048-width":50,"2048x2048-height":50}}},{"nombre_red":"Academia","enlace_red":"https:\/\/academia.uniandes.edu.co\/AcademyCv\/andr-bar","icono":"<i class=\"fas fa-globe\" aria-hidden=\"true\"><\/i>","svg":{"ID":65792,"id":65792,"title":"andes-escudo","filename":"andes-escudo.svg","filesize":1213,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/andes-escudo.svg","link":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andrea-mari-lluch\/andes-escudo-2\/","alt":"Andes Escudo","author":"7","description":"","caption":"","name":"andes-escudo-2","status":"inherit","uploaded_to":37444,"date":"2024-05-28 16:33:20","modified":"2026-07-16 20:06:09","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/administracion.uniandes.edu.co\/wp-includes\/images\/media\/default.png","width":50,"height":50,"sizes":{"thumbnail":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/andes-escudo.svg","thumbnail-width":50,"thumbnail-height":50,"medium":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/andes-escudo.svg","medium-width":50,"medium-height":50,"medium_large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/andes-escudo.svg","medium_large-width":50,"medium_large-height":50,"large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/andes-escudo.svg","large-width":50,"large-height":50,"1536x1536":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/andes-escudo.svg","1536x1536-width":50,"1536x1536-height":50,"2048x2048":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/andes-escudo.svg","2048x2048-width":50,"2048x2048-height":50}}}],"educacion":"<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;2009 - 2013 Ph.D. in Marketing, Lancaster University. Lancaster, United Kingdom.\\r\\n2002 - 2004 Master in Management, Universidad de los Andes. Bogot\u00e1, Colombia.\\r\\n1996 - 2001 B.Sc. In Civil Engineering, Pontificia Universidad Javeriana. Bogot\u00e1, Colombia.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15295,&quot;3&quot;:{&quot;1&quot;:1},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:11982760},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:10855845}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:10855845}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:10855845}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:10855845}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Helvetica Neue&quot;,&quot;16&quot;:10}\">2009 &#8211; 2013 Ph.D. in Marketing, Lancaster University. Lancaster, United Kingdom.<br \/>\n2002 &#8211; 2004 Master in Management, Universidad de los Andes. Bogot\u00e1, Colombia.<br \/>\n1996 &#8211; 2001 B.Sc. In Civil Engineering, Pontificia Universidad Javeriana. Bogot\u00e1, Colombia.<\/span><\/p>\n","proyectos":"<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Proyecto de Investigaci\u00f3n\\r\\nNombre del proyecto: \u201cOportunidades y Barreras para la captura de valor en los emprendimientos de mujeres caficultoras de la Meseta de Popay\u00e1n\u201d\\r\\nA\u00f1o: 2019\\r\\nFinanciador principal: WWB FONDO FUNDACI\u00d3N\\r\\n\\r\\nProyecto de Investigaci\u00f3n\\r\\nNombre del proyecto: Desarrollo de emprendimientos en zonas de desmovilizaci\u00f3n\\r\\nA\u00f1o: 2019\\r\\nFinanciador principal: NEWTON FUND-COLCIENCIAS\\r\\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15295,&quot;3&quot;:{&quot;1&quot;:1},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:11982760},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:10855845}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:10855845}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:10855845}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:10855845}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:0,&quot;11&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Helvetica Neue&quot;,&quot;16&quot;:10}\">Proyecto de Investigaci\u00f3n<br \/>\nNombre del proyecto: \u201cOportunidades y Barreras para la captura de valor en los emprendimientos de mujeres caficultoras de la Meseta de Popay\u00e1n\u201d<br \/>\nA\u00f1o: 2019<br \/>\nFinanciador principal: WWB FONDO FUNDACI\u00d3N<\/span><\/p>\n<p>Proyecto de Investigaci\u00f3n<br \/>\nNombre del proyecto: Desarrollo de emprendimientos en zonas de desmovilizaci\u00f3n<br \/>\nA\u00f1o: 2019<br \/>\nFinanciador principal: NEWTON FUND-COLCIENCIAS<\/p>\n","libros":"<p><a href=\"http:\/\/hdl.handle.net\/1992\/46647\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;http:\/\/hdl.handle.net\/1992\/46647 http:\/\/hdl.handle.net\/1992\/46595&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15295,&quot;3&quot;:{&quot;1&quot;:1},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:11982760},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:10855845}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:10855845}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:10855845}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:10855845}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Helvetica Neue&quot;,&quot;16&quot;:10}\">http:\/\/hdl.handle.net\/1992\/46647<\/span><\/a><\/p>\n<p><a href=\"http:\/\/hdl.handle.net\/1992\/46595\">http:\/\/hdl.handle.net\/1992\/46595<\/a><\/p>\n","temas_investigacion":"<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Transformative Consumer Research\\nService Dominant Logic\\nBusiness and society\\nEntrepreneurship&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14845,&quot;3&quot;:{&quot;1&quot;:1},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:1,&quot;10&quot;:1,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">Transformative Consumer Research<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Transformative Consumer Research\\nService Dominant Logic\\nBusiness and society\\nEntrepreneurship&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14845,&quot;3&quot;:{&quot;1&quot;:1},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:1,&quot;10&quot;:1,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">Service Dominant Logic<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Transformative Consumer Research\\nService Dominant Logic\\nBusiness and society\\nEntrepreneurship&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14845,&quot;3&quot;:{&quot;1&quot;:1},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:1,&quot;10&quot;:1,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">Business and society<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Transformative Consumer Research\\nService Dominant Logic\\nBusiness and society\\nEntrepreneurship&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14845,&quot;3&quot;:{&quot;1&quot;:1},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:1,&quot;10&quot;:1,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">Entrepreneurship<\/span><\/li>\n<\/ul>\n","tiempo_dedicacion":"Tiempo completo","titulo_academico_destacado":"Doctor Of Philosophy In Marketing","multimedia":{"video":"","leyenda":""},"estudiante_profe":"","noticias_profes":"","profesores_prensa":"","profesores_podcast":"","eventos_profesores":"","profesores_publicaciones":"","profesores_grupos":[37954],"feed_red":"","tipo_profesor_en":"Associate Professor","palabras_clave_buscador":"Universidad de los Andes, School of Management, marketing, marketing strategy, market research, business, poverty, social conflict, digital transformation, qualitative research","key_words_search":"Universidad de los Andes, School of Management, marketing, marketing strategy, market research, business, poverty, social conflict, digital transformation, qualitative research","videos_relacionados":""},"_links":{"self":[{"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/profesor\/37447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/profesor"}],"about":[{"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/types\/profesor"}],"author":[{"embeddable":true,"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/media\/73486"}],"wp:attachment":[{"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/media?parent=37447"}],"wp:term":[{"taxonomy":"area-academica","embeddable":true,"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/area-academica?post=37447"},{"taxonomy":"tematica","embeddable":true,"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/tematica?post=37447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}