{"id":55161,"date":"2023-09-21T13:00:09","date_gmt":"2023-09-21T18:00:09","guid":{"rendered":"https:\/\/administracion.uniandes.edu.co\/?post_type=profesor&#038;p=55161"},"modified":"2026-07-22T12:42:24","modified_gmt":"2026-07-22T17:42:24","slug":"oscar-naranjo-del-giudice","status":"publish","type":"profesor","link":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/oscar-naranjo-del-giudice\/","title":{"rendered":"Oscar Naranjo Del Giudice"},"excerpt":{"rendered":"<p>Oscar Naranjo Del Giudice is an Assistant Professor in the Marketing Area at the School of Management of Universidad de&#8230;<\/p>\n","protected":false},"author":4,"featured_media":73555,"template":"","meta":{"_acf_changed":false},"area-academica":[78],"tematica":[],"class_list":["post-55161","profesor","type-profesor","status-publish","has-post-thumbnail","hentry","area-academica-marketing"],"acf":[],"otros_campos":{"foto":{"ID":73555,"id":73555,"title":"oscarnaranjo","filename":"oscarnaranjo.jpg","filesize":159057,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2023\/09\/oscarnaranjo.jpg","link":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/oscar-naranjo-del-giudice\/oscarnaranjo\/","alt":"Oscar Naranjo | Profesor Mercadeo Uniandes","author":"7","description":"","caption":"","name":"oscarnaranjo","status":"inherit","uploaded_to":55161,"date":"2024-09-25 15:44:34","modified":"2026-07-03 01:55:31","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/administracion.uniandes.edu.co\/wp-includes\/images\/media\/default.png","width":800,"height":800,"sizes":{"thumbnail":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2023\/09\/oscarnaranjo-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2023\/09\/oscarnaranjo-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2023\/09\/oscarnaranjo-768x768.jpg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2023\/09\/oscarnaranjo.jpg","large-width":800,"large-height":800,"1536x1536":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2023\/09\/oscarnaranjo.jpg","1536x1536-width":800,"1536x1536-height":800,"2048x2048":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2023\/09\/oscarnaranjo.jpg","2048x2048-width":800,"2048x2048-height":800}},"tipo":"Profesor Asistente","tipo_profesor_en":"Assistant Professor","otro_cargo":"","cargo_en_ingles":"","nombre_usuario_uniandes":"o.naranjodelgiudice","id_academia":"90756","oficina":"","extension":"","hoja_vida":{"ID":55160,"id":55160,"title":"oscar-enrique-naranjo-1","filename":"oscar-enrique-naranjo-1.pdf","filesize":182278,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2023\/09\/oscar-enrique-naranjo-1.pdf","link":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/oscar-naranjo-del-giudice\/oscar-enrique-naranjo-1-2\/","alt":"","author":"4","description":"","caption":"","name":"oscar-enrique-naranjo-1-2","status":"inherit","uploaded_to":55161,"date":"2023-09-21 17:45:22","modified":"2023-09-21 17:54:53","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/administracion.uniandes.edu.co\/wp-includes\/images\/media\/document.png"},"redes":[{"nombre_red":"Scopus","enlace_red":"https:\/\/www.scopus.com\/authid\/detail.uri?authorId=57210635470","icono":"","svg":{"ID":23157,"id":23157,"title":"scopus-icon","filename":"scopus-icon.svg","filesize":1333,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/scopus-icon.svg","link":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/ximena-rueda-fajardo\/scopus-icon-2-2\/","alt":"","author":"7","description":"","caption":"","name":"scopus-icon-2-2","status":"inherit","uploaded_to":37929,"date":"2022-04-22 16:24:56","modified":"2023-02-03 14:12:05","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/administracion.uniandes.edu.co\/wp-includes\/images\/media\/default.png","width":50,"height":50,"sizes":{"thumbnail":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/scopus-icon.svg","thumbnail-width":50,"thumbnail-height":50,"medium":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/scopus-icon.svg","medium-width":50,"medium-height":50,"medium_large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/scopus-icon.svg","medium_large-width":50,"medium_large-height":50,"large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/scopus-icon.svg","large-width":50,"large-height":50,"1536x1536":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/scopus-icon.svg","1536x1536-width":50,"1536x1536-height":50,"2048x2048":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/scopus-icon.svg","2048x2048-width":50,"2048x2048-height":50}}},{"nombre_red":"CvLac","enlace_red":"https:\/\/scienti.minciencias.gov.co\/cvlac\/visualizador\/generarCurriculoCv.do?cod_rh=0001506723#","icono":"<i class=\"fas fa-id-card\" aria-hidden=\"true\"><\/i>","svg":false},{"nombre_red":"Google Scholar","enlace_red":"https:\/\/scholar.google.com\/citations?user=2nP9MXAAAAAJ&hl=es","icono":"<i class=\"fab fa-google\" aria-hidden=\"true\"><\/i>","svg":false},{"nombre_red":"ORCiD","enlace_red":"https:\/\/orcid.org\/0000-0001-6850-385X","icono":"","svg":{"ID":23155,"id":23155,"title":"Orcid","filename":"id-icon.svg","filesize":796,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/id-icon.svg","link":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/ximena-rueda-fajardo\/id-icon-2-2\/","alt":"Orcid","author":"7","description":"","caption":"","name":"id-icon-2-2","status":"inherit","uploaded_to":37929,"date":"2022-04-22 16:24:55","modified":"2025-07-14 22:45:35","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/administracion.uniandes.edu.co\/wp-includes\/images\/media\/default.png","width":50,"height":50,"sizes":{"thumbnail":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/id-icon.svg","thumbnail-width":50,"thumbnail-height":50,"medium":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/id-icon.svg","medium-width":50,"medium-height":50,"medium_large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/id-icon.svg","medium_large-width":50,"medium_large-height":50,"large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/id-icon.svg","large-width":50,"large-height":50,"1536x1536":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/id-icon.svg","1536x1536-width":50,"1536x1536-height":50,"2048x2048":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2022\/04\/id-icon.svg","2048x2048-width":50,"2048x2048-height":50}}},{"nombre_red":"Linkedin","enlace_red":"https:\/\/www.linkedin.com\/in\/naranjodelgiudice\/","icono":"<i class=\"fab fa-linkedin-in\" aria-hidden=\"true\"><\/i>","svg":false},{"nombre_red":"Academia","enlace_red":"https:\/\/academia.uniandes.edu.co\/AcademyCv\/o.naranjodelgiudice","icono":"","svg":{"ID":65792,"id":65792,"title":"andes-escudo","filename":"andes-escudo.svg","filesize":1213,"url":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/andes-escudo.svg","link":"https:\/\/administracion.uniandes.edu.co\/en\/profesor\/andrea-mari-lluch\/andes-escudo-2\/","alt":"Andes Escudo","author":"7","description":"","caption":"","name":"andes-escudo-2","status":"inherit","uploaded_to":37444,"date":"2024-05-28 16:33:20","modified":"2026-07-16 20:06:09","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/administracion.uniandes.edu.co\/wp-includes\/images\/media\/default.png","width":50,"height":50,"sizes":{"thumbnail":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/andes-escudo.svg","thumbnail-width":50,"thumbnail-height":50,"medium":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/andes-escudo.svg","medium-width":50,"medium-height":50,"medium_large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/andes-escudo.svg","medium_large-width":50,"medium_large-height":50,"large":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/andes-escudo.svg","large-width":50,"large-height":50,"1536x1536":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/andes-escudo.svg","1536x1536-width":50,"1536x1536-height":50,"2048x2048":"https:\/\/administracion.uniandes.edu.co\/wp-content\/uploads\/2021\/11\/andes-escudo.svg","2048x2048-width":50,"2048x2048-height":50}}}],"educacion":"","proyectos":"","libros":"","temas_investigacion":"<ul>\n<li>Transformative Service Research<\/li>\n<li>Well-being<\/li>\n<li>Aesthetic expressions<\/li>\n<li>Cultural Management&#8221;<\/li>\n<\/ul>\n","tiempo_dedicacion":"Tiempo completo","titulo_academico_destacado":"","multimedia":{"video":"","leyenda":""},"estudiante_profe":"","noticias_profes":"","profesores_prensa":"","profesores_podcast":"","eventos_profesores":"","profesores_publicaciones":"","profesores_grupos":[37954],"feed_red":"","palabras_clave_buscador":"Universidad de los Andes, School of Management, marketing, services marketing, transformative services, service design, customer experience, consulting, executive education","key_words_search":"","videos_relacionados":""},"_links":{"self":[{"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/profesor\/55161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/profesor"}],"about":[{"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/types\/profesor"}],"author":[{"embeddable":true,"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/media\/73555"}],"wp:attachment":[{"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/media?parent=55161"}],"wp:term":[{"taxonomy":"area-academica","embeddable":true,"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/area-academica?post=55161"},{"taxonomy":"tematica","embeddable":true,"href":"https:\/\/administracion.uniandes.edu.co\/en\/wp-json\/wp\/v2\/tematica?post=55161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}