B2B Marketing Management

What will participants get out of this program?

Participants will understand B2B marketing processes and how they differ from B2C marketing.

In this open course, participants will become familiar with practices for customer relationship management in B2B marketing and the creation of viable business models.

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Next start date: first semester of 2016

Program Objective

To develop strategic thinking for B2B marketing, allowing participants to analyze market situations with greater depth and objectivity.

Who is this program aimed at?

General managers, marketing managers, commercial managers, sales managers, product specialists, and strategic business unit managers who work in B2B


The program utilizes different methodologies including master classes, exercises, workshops, interactive hands-on sessions, and case studies.

Program Modules

  • Customer-Oriented Business
  • Customer Value Management
  • B2B Strategic Marketing
  • Operations Management
  • Bogotá