Strategy And Entrepreneurship

Strategy And Entrepreneurship


The aim of the Strategy and Entrepreneurship area is to advance students’ understanding of ways to create and then scale-up innovative organizations capable of creating sustainable value. In their teaching and research, the academic staff focus on understanding how organizations create and retain value in the particular national and international contexts in which they operate, and on understanding their organizational capabilities and their role in society.

The team of professors in the Strategy area share a multidisciplinary, practical, approach in order to influence both the academic community and national and international organizations positively.

The area’s teaching staff are all interested in four specific areas of interest governing their research, teaching and consulting activities: 

  • Large organizations and SMEs: Inclusive businesses, internationalization, Multilatinas (multinationals with capital originating in Latin America) , Competitiveness, Corruption, Strategic organization, Peacebuilding and Hybrid organizations;
  • The context in which organizations operate: Emerging economies, International cooperation, Consulting as an engine of development, Inclusive internationalization, the Ecosystem of entrepreneurship, Impact investment, Intersectoral alliances, Business networks, Social networks and Knowledge networks;
  • Entrepreneurship: the Social capital of the entrepreneur, Opportunity creation processes, the Creation and capture of value, Innovation, Business models and Social, sustainable, institutional, international, female and technological entrepreneurship;
  • Pedagogy: Experiential learning, Participant-based learning, Development of pedagogical case studies, Constructivist learning methods and the Pedagogy of entrepreneurship.

Our teaching seeks to develop the capacity of students to arrive at creative solutions and to take decisions that create value for organizations based on a deep understanding of their (national and international) contexts and their management capabilities. To achieve this, we seek to develop critical, analytical and ethical thinking in our students, so that they are able to understand different viewpoints. The courses taught in the area are as follows: 

  • Compulsory strategic courses on strategy: Strategy, Context analysis, International business 
  • Compulsory strategic courses on entrepreneurship: Creativity workshop, Entrepreneurship and Innovation
  • Joint courses: Business consultancy, the Management game, Graduation project 
  • Area electives: Innovation workshops, Business plans, Sustainable business models, Entrepreneurship and International, Marketing, Intelligent entrepreneurial resources, Female entrepreneurship seminar
  • CBU courses: Entrepreneurial leadership

The Strategy and Entrepreneurship area is involved in all the study programs offered by the School: undergraduate, masters programs, specializations and doctoral. It also supports two of the Centers the university has established to encourage innovation and entrepreneurship in our community: Innovandes and the Center for Entrepreneurship. Working with the University’s Schools of Design and Engineering, the area’s teaching staff have also played a leading role in creating a Master’s degree in Innovation and in developing the university’s strategy for adding value to research through the creation and dissemination of new products in the market. 







Undergraduate Program in Managementarrow

The undergraduate program in Management provides a range of opportunities for students to explore their interests and pursue their passions. They can take courses ranging from the arts and humanities to science and technology, while learning – inside and outside the classroom – everything they need to become true leaders, capable of exerting a sustainable influence on the decision-making spaces of the organizations in which they work.

Master in Business Administration (MBA)arrow

The MBA program is aimed at developing managers with leadership qualities and to consolidate students’ knowledge of the functional areas of business management, and their own ability to innovate. Our MBA is designed to transform our students completely. It is taught in three different versions: Full Time, Part Time and Executive (EMBA).

Doctoral Program in Managementarrow

The Doctoral Program in Management aims to develop knowledge of business management, with a focus on the Latin American and Colombian contexts, to train researchers and teachers capable of developing and improving the quality of business management training in Colombia and to contribute in this manner to improving management in the public and private sectors in Colombia and Latin America.