General Information

General Information

Why is it important to study the Specialization in Market Intelligence?

The marketing area has evolved in recent decades towards a more structured and sustained discipline in the use of research methodologies based on statistical models and technological tools for information analysis.

Organizations require professionals capable of planning and supporting strategies based on the interpretation of the results of research carried out through external and internal sources.

The constant change of the market requires professionals with structured thinking mechanisms to develop models that allow us to reach new markets with differentiated and more profitable objectives.

Target profile

Professionals from different disciplines with at least one year of work experience who are interested in acquiring knowledge and tools for decision-making in marketing.

Exit profile

A professional who integrates methodologies and technologies for the collection and analysis of information, with the objective of supporting the decision making process in marketing.

Contact

For more information, please call: +57 (1) 332 4144
Email: especializacionesadm@uniandes.edu.co
Calle 21 No 1-20, Edificio SD, Piso 9
Bogotá, Colombia