General Information

General Information

Why a specialization in Market Intelligence?

Marketing is a discipline that is becoming less and less intuitive and increasingly structured, supported by the use of research methodologies, models, and tools for information analysis.

The Specialization in Market Intelligence forms the skills for utilizing market research tools, making decisions, and managing key information technologies for marketing strategy.

Target profiles

Professionals from different disciplines with at least one year of work experience who are interested in acquiring knowledge and tools for decision-making in marketing.

Exit profile

Our graduate will be able to evaluate the environment, based on their knowledge in marketing and experience, to identify opportunities, make marketing decisions that generate value and guarantee the sustainable and innovative development of the organization.

Contact

For more information, please call: +57 (1) 332 4144
Email: especializacionesadm@uniandes.edu.co
Calle 21 No 1-20, Edificio SD, Piso 9
Bogotá, Colombia