Master of Marketing excels at International Competition

April 15, 2016


Published in General News

"We were the Los Andes Team; that’s what they called us (...) It’s an enormous recognition for the University. We are at the level of international universities like Harvard, New York, and Babson.” These are just a few of the comments from the members of the group that took second place in the IXL Center Innovation Olympics.

The achievement of the four graduates of the Master of Marketing is an immense source of pride for the School of Management.

The group from Los Andes that took second place in the Olympics was composed of the following members: Andrea García, a commercial engineer with experience in the construction and real estate sectors and currently the commercial director of Polaris Constructora; Javier Florián, an electronic engineer who has worked in the pharmaceutical industry and who is currently working in the insurance sector for BNP Paribas Cardif; Nathalie Niño, a public relations specialist and journalist who has worked in media, healthcare, and hydrocarbons and who is currently an independent consultant; and Lincey Posada, a chemical engineer who has worked in the commercial department of ​​various companies in the oil and gas industry.

The letter notifying the four team members began: "Dear Genentech Teams, Congratulations to Babson College, Hult International Business School, New York University, Universidad de los Andes, and University of Pennsylvania for successfully completing the IXL Innovation Olympics - Genentech Challenge!" The prize is awarded by the IXL Center.

The IXL Center Innovation Olympics is a contest that seeks to integrate the knowledge of participants with graduate studies by presenting them withcases of innovation and having them solve a real problem. This competition takes place four times a year and features participation from universities from around the world.

The University learned of the Olympics through its vast business network,and the graduates subsequently decided to participate in the winter cycle.

In the contest, one company is assigned to every four or five groups from different universities in the world, who then compete with their innovation proposals. In this case, Los Andes presented their project to the biotechnology company Genentech, a laboratory dedicated to the production of medicinewith biological components. The aim was to optimize the operationsof a strategic service area of their commercial departmentin terms of efficiency, quality, and collaboration.


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