“FROM THE ROOTS TO BE GLOBAL”

March 7, 2017

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Published in General News

Forum “University and Enterprise, meeting points”

By: Sandra Gutiérrez P.

It is essential that the academy and the organizations strengthen their ties to foster development of successful projects in the country and their external projection. This is a task supported by three main pillars: joint work that benefits both parties, construction of networks that allow these projects to be sustainable along time, and the capability to build knowledge from the Colombian reality that is a matter of international concern, as expressed by the Dean of Universidad de los Andes School of Management, Eric Rodríguez, during the forum “University and enterprise, meeting points” organized by La República newspaper.

This joint work starts from the construction of knowledge on the basis of an increasingly complex reality that involves not only enterprises but all kinds of organizations linked to them: “There has always been some tension between the reality of organizations and the academic conceptualization; it is evident in the classrooms or the projects we work on with entrepreneurs, but I think we are increasingly finding more spaces to combine real functioning and its conceptualization to make it an academic model”, expressed Rodríguez in the event.

Therefore, and quoting one of his colleagues at University of St. Gallen – Switzerland-, “it is necessary to start from the roots to be global”, which means, knowledge starts from reality, it allows to construct development networks, strengthens the business dynamics providing knowledge and reverts to the spreading of that knowledge. An example of that is the Network of Sustainable Enterprises (RedES), which is a model of management that has allowed the productive transformation of several enterprises and that is currently being applied to sustainable agribusiness projects, with a case of success in Vichada and the production of cashew which is redirecting the consumption of this fruit and its distribution.

Another case presented during the forum is Observatorio Scala, which consists of the projects systematization and allows the inclusive distribution as a business opportunity with a social impact sustainable throughout time.

“We have managed to understand what it implies to work with different realities through the different enterprises, and thus, take advantage of the human capital we have with the School of Management professors, who have been able to project their publications at the international level”, he pointed out.

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