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Catching growth waves in emerging markets

columbia school

Professor: Alonso Martínez

Columbia Business School (USA)


May 31 – June 11, 2016
May 31 – June 10 (6:00 p.m. – 9:00 p.m.)
June 4 and 11 (9:00 a.m. – 12:00 m.)

The course main objective is to develop a strategic framework to pursue new waves of business opportunities in emerging markets. It starts by analyzing the comparative development of the most relevant countries. Subsequent sessions will explore common patterns that occur as these countries go through similar levels of economic development: the evolution of the base of consumers and commonalities and differences in how internal consumption evolves across countries and cultures as people prioritize their needs and wants. The course will focus on key related factors such as retail channels and how government policy may alter certain growth patterns.

Alonso Martínez is Senior Lecturer at Columbia Business School and holds an MBA from the Wharton School at the University of Pennsylvania (1982). Throughout his careerhe has combined teaching and research with extensive global experience in strategy consulting, gaining particular expertise in emerging markets. He is a former Senior Vice President at Booz, Allen & Hamilton (1982-2008). Prior to joining Columbia Business School, he was Project Director of the Global Knowledge Lab on Consumption Patterns at the Wharton School, where he led research on growth related strategies in emerging markets.

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