Economic psychology

uai school

Professor: Marcel Zeelenberg

Tilburg University (The Netherlands)


June 20 – July 1
June 20 – June 30 (9:00 a.m. – 12:00 m)
June 24 and July 1 (9:00 a.m. – 12:00 m)

This course investigates the psychological and economic processes underlying individual and social decision-making. We will develop an understanding of the differences between major theories and research practices in economics and psychology. We will learn when and why economic theories fail descriptively, and what alternative theories of decision- making have been proposed. Finally, we will address how the findings from psychology and economics can be applied to improve public policy and real-life decision-making.

Marcel Zeelenberg is Full Professor of Economic Psychology at Tilburg University. He holds a PhD in social psychology from the University of Amsterdam (1996), and studied Cognitive Psychology at Leiden University. Prior to enrolling at Tilburg University, he was a Postdoctoral Research Fellow at the Eindhoven University of Technology and the University of Sussex (1996-1998). He was an Assistant Professor of Marketing at Tilburg University (1998-2000) and was appointed Full Professor of Social Psychology in 2000. He was also the Head of the Social Psychology Department at Tilburg University (2010-2012). His research interests include social and economic psychology, negotiation, consumer behavior and marketing communications.

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