Marketing and management in the food industry
Professor: Miguel Gómez
Schedule: June 3 - June 12, 2014 (6:00 p.m. - 9:00 p.m.), June 7 (9:00 a.m. - 4:00 p.m.)
The course main objective is to create a space for reflection on the principals and fundamentals of marketing and its application to both the private and public problems that characterize the food supply chain, in order to help students in the definition of marketing strategies for products in this sector. The course will focus on recent trends in production, processing and distribution of food on a global scale, as well as in Latin America and Colombia. It will also consider elements that affect the international trade of perishable products and the political framework that influences the food industry, such as client satisfaction, social responsibility, and retailer’s own brands.
Course Prerequisites: students must have an acceptable English reading comprehension level. Additional recommended prerequisites: basic marketing and microeconomics.
Miguel Gómez holds a PhD from the University of Illinois at Urbana-Champaign (1999). Currently, he is the Ruth and William Morgan Assistant Professor at the Dyson School of Applied Economics and Management at Cornell University. Previously, he was faculty member at the University of Illinois and research associate at Cornell. His areas of interest include food and horticultural marketing, applied industrial organization and food distribution channels. His research focuses on the economics of locally produced specialty contracts between food suppliers and supermarkets, and customer satisfaction in food retailing and distribution channels.
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