Bradley James Wilson

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Bradley James Wilson

Bradley James Wilson

b.wilson @uniandes.edu.co

Profesor Asociado

Oficina: SD-914

Extensión: 3960

Facultad de Administración

Información básica
Cursos
Productos

Información básica

Cursos Recientes

  • 2021
    • GERENCIA DE MERCADEO

      Primer Periodo
      Maestría

      FUNDAMENTOS MERCADEO (INGLÉS)

      Primer Periodo
      Licenciatura

Productos Recientes

Wilson B. (2020)
Personality differences between videogame vs. non-videogame consumers using the HEXACO model
Current Psychology (ISSN 1046-1310)
Artículo
Wilson B. (2020)
Understanding the entrepreneurial intentions of youth: a PLS multi-group and FIMIX analysis using the model of goal-directed behavior
Journal of entrepreneurship and innovation in emerging economies (ISSN 2393-9575)
Artículo

Cursos

  • 2021
    • GERENCIA DE MERCADEO

      Primer Periodo
      Maestría

      FUNDAMENTOS MERCADEO (INGLÉS)

      Primer Periodo
      Licenciatura
    • MARKETING COMMUNICATIONS

      Primer Periodo
      Licenciatura

      FUNDAMENTOS MERCADEO(INGLÉS)

      Primer Periodo
      Licenciatura
  • 2020
    • FUNDAMENTOS MERCADEO (INGLES)

      Primer Periodo
      Licenciatura

      FUNDAMENTOS MERCADEO (INGLÉS)

      Primer Periodo
      Licenciatura
    • MARKETING COMMUNICAT. (INGLÉS)

      Primer Periodo
      Licenciatura

      GERENCIA DE MERCADEO

      Primer Periodo
      Maestría
  • 2019
    • FUNDAMENTOS MERCADEO (INGLÉS)

      Primer Periodo
      Licenciatura

      GERENCIA DE MERCADEO

      Primer Periodo
      Maestría
    • MARKETING COMMUNICATIONS

      Primer Periodo
      Licenciatura
  • 2018
    • FUNDAMENTOS MERCADEO (INGLES)

      Primer Periodo
      Licenciatura

      MARKETING COMMUNICATIONS

      Primer Periodo
      Licenciatura
    • GERENCIA DE MERCADEO

      Primer Periodo
      Maestría

      FUNDAMENTOS MERCADEO (INGLÉS)

      Primer Periodo
      Licenciatura
  • 2017
    • GERENCIA DE MERCADEO

      Primer Periodo
      Maestría

      FUNDAMENTOS MERCADEO (INGLES)

      Primer Periodo
      Licenciatura
    • FUNDAMENTOS MECADEO (INGLES)

      Primer Periodo
      Licenciatura

      COMUNICACIONES INTEG MERCADEO

      Primer Periodo
      Maestría
  • 2016
    • FUNDAM.MERCADEO (ADMON-INGLES)

      Primer Periodo
      Licenciatura

      MARKETING COMMUNICATIONS

      Primer Periodo
      Licenciatura
    • MARKETING COMMUNICATIONS

      Segundo Periodo
      Licenciatura

      COMUNICACIONES INTEG MERCADEO

      Primer Periodo
      Maestría
    • FUNDAMENTOS MERCADEO (INGLES)

      Primer Periodo
      Licenciatura

      GERENCIA DE MERCADEO

      Primer Periodo
      Maestría
    • FUNDAMENTOS MERCADEO (INGLES)

      Segundo Periodo
      Licenciatura

      FUNDAM.MERCADEO (ADMON-INGLES)

      Segundo Periodo
      Licenciatura
  • 2015
    • FUNDAM.MERCADEO (ADMON-INGLES)

      Segundo Periodo
      Licenciatura

Productos

Wilson B. (2020)
Personality differences between videogame vs. non-videogame consumers using the HEXACO model
Current Psychology (ISSN 1046-1310)
Artículo
Wilson B. (2020)
Understanding the entrepreneurial intentions of youth: a PLS multi-group and FIMIX analysis using the model of goal-directed behavior
Journal of entrepreneurship and innovation in emerging economies (ISSN 2393-9575)
Artículo
Wilson B. (2019)
Book review on Hooked: How to Build Habit-Forming Products by Nir Eyal & Ryan Hoover FC
Psychology & Marketing ()
Artículo
Wilson B. (2019)
Book review on Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers by Jeff Fromm and Angie Read FC.
Journal of Macromarketing (ISSN 0276-1467)
Artículo
Wilson B. (2019)
Book review on Principles of Marketing Engineering and Analytics By Gary L. Lilien, et al. FC
Industrial Marketing Management (ISSN 0019-8501)
Artículo
Wilson B. (2018)
Book Review on Cornelissen's Corporate Communication 5th edition
Corporate Reputation Review (ISSN 1363-3589)
Artículo
Wilson B. (2018)
Book Review on Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You by John Hall
Mass Communication and Society (ISSN 1520-5436)
Artículo
Wilson B. (2018)
Investigating the Role of Identification for Social Networking Facebook Brand Pages
Computers in Human Behavior (ISSN 0747-5632)
Artículo
Barrios A, Wilson B. (2017)
Creativity Identity in Colombia: The Advertising Creatives’ Perspective
International Journal Of Advertising (ISSN 0265-0487)
Artículo
Barrios A, Wilson B, Arias C. (2017)
Getting the Sustainability Message Across: An Endorsed Colombian Environmental Cinematographic Strategy
International Journal Of Advertising (ISSN 0265-0487)
Artículo
Wilson B. (2016)
How context shapes value co-creation: Spectator experience of sport events
The Service Industries Journal (ISSN 0264-2069)
Artículo
Wilson B. (2015)
Athlete Transgressions: Implications for Sport Managers
Contemporary Issues in Sport Management: A Critical Introduction (ISBN 978-1446282182)
Capítulo de Libro
Wilson B.
Context Matters: How Context Shapes Sport Event Experience and Spectators’ Value
Evento
Wilson B.
Diego Maradona and Place Image : Exploring the Dynamics of Celebrity Image Transfer to Place and Destination Image
Evento
Wilson B. (2015)
Managing Behavior: Organizational and Consumer Perspectives on Athlete Transgressions
Routledge Handbook of Sport Marketing (ISBN 9781138823518)
Capítulo de Libro
Wilson B. (2015)
Relationship Building through Facebook Brand Pages: The Multifaceted Roles of Identification, Satisfaction and Perceived Relationship Investment
Journal of Strategic Marketing (ISSN 0965-254X)
Artículo
Wilson B.
Same Game-Different Experience: How Context Influences Event Experience and Spectator Perceptions
Evento
Wilson B.
Tell Me Who You Are! The Effectiveness of Personalising Online Customer Reviews
Evento
Wilson B.
The Need To Understand South American Celebrity Iinfluence (Dead or Alive) on Hospitality Perceptions: A Proposed Research Framework
Evento
Wilson B. (2014)
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
Otro
Wilson B. (2014)
Alcohol-related Player Behavioral Transgressions: Incidences, Fan Media Response and a Harm-Reduction Alternative
International Review for the Sociology of Sport (ISSN 1012-6902)
Artículo
Wilson B. (2013)
Product Placement: A New Definition, Classificatory Framework and Agenda for Research
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising (ISBN 978-3-658-02364-5)
Capítulo de Libro
Wilson B. (2012)
Analysing Quadratic Effects of Formative Constructs by Means of Variance-based Structural Equation Modelling
European Journal of Information Systems (ISSN 0960-085X)
Artículo
Wilson B. (2012)
Measurement and Research Methods in International Marketing
Otro
Wilson B. (2011)
A Sport Crisis Typology: Establishing a Pathway for Future Research
International Journal of Sport Management and Marketing (ISSN 1740-2808)
Artículo
Wilson B. (2011)
Brand management and the sponsorship BtoB relationship: Exploring the impact of degenerative episodes
Industrial Marketing Management (ISSN 0019-8501)
Artículo
Wilson B. (2011)
Investigating Directionality for a Media Consumption Construct: Establishing the Utility of Confirmatory Vanishing Tetrad Analysis
Asia Pacific Journal of Marketing and Logistics (ISSN 1355-5855)
Artículo
Wilson B. (2011)
Manager's Perceptions of the Impact of Sport Sponsorship on Brand Equity
Sport Marketing Quarterly (ISSN 1061-6934)
Artículo
Wilson B. (2010)
Using PLS to Investigate Interaction Effects Between Higher Order Brand Constructs
Handbook of Partial Least Squares (ISBN 978-3-540-32825-4)
Capítulo de Libro
Wilson B. (2009)
A Spatial Representation of Brand Relationship Quality Constructs
Advertising Research: Message, medium and context (ISBN 978-9044123876)
Capítulo de Libro
Wilson B. (2009)
Addressing Major Sponsorship Risks: A Program for Research into Crises Triggered by Athletes
Advertising Research: Message, medium and context (ISBN 978-9044123876)
Capítulo de Libro
Wilson B. (2009)
Can Sponsorships be Harmful for Events? Investigating the Transfer of Associations from Sponsors to Events
International Journal of Sports Marketing and Sponsorship (ISSN 1464-6668)
Artículo
Wilson B. (2009)
On the Use of Formative Measurement Specifications in Structural Equation Modeling: A Monte Carlo Simulation Study to Compare Covariance-Based and Partial Least Squares Model Estimation Methodologies
Otro
Wilson B. (2008)
An Examination of the Impact of Player Transgressions On Sponsorship B2B Relationships
International Journal of Sports Marketing and Sponsorship (ISSN 1464-6668)
Artículo
Wilson B. (2008)
Player Transgressions and the Management of the Sport Sponsor Relationship” Public Relations Review
Public Relations Review (ISSN 0363-8111)
Artículo
Wilson B. (2007)
An Application of Vanishing TETRAD Analysis to a Brand Model
International Review of Business Research Papers (ISSN 1837-5685)
Artículo
Wilson B. (2007)
Investigating the Moderating Role of Fit on Sports Sponsoring and Brand Equity: A Structural Model
International Journal of Sports Marketing and Sponsorship (ISSN 1464-6668)
Artículo