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Inicio » Cursos de Verano » Marketing and Management in the Food Industry – 2017

Marketing and Management in the Food Industry – 2017

University:
Cornell University (USA)

2017
Course description
Cornell

The objective of the course is to reflect on the fundamental principles of marketing and its application to private and public problems typical of the food chain, and to train students in the identification of successful marketing strategies in the food industry.

The course addresses a variety of topics, including recent food industry trends in Colombia, Latin America and the world; internationalization of food supply chains; role of customer satisfaction in food retailing; impact of private labels in the food industry; corporate social responsibility; and policies affecting the food industry, among others.

The course combines lectures, discussion of case studies, and guest speakers.

Schedule:
June 5 - June 15 (6:00 p.m. – 9:00 p.m.)
June 10 (9:00 a.m. – 1:00 p.m.)

About Professor Miguel Gómez

Miguel Gómez is an Associate Professor in the Dyson School of Applied Economics and Management at Cornell University. He holds a Ph.D. in Agricultural and Consumer Economics from the University of Illinois (1999). His areas of expertise include food distribution and marketing, food value chains, pricing and price analysis, and quantitative methods.

He is currently director of the Food Industry Management Program, widely recognized as the premier food industry education and research program in the United States.. He has obtained several awards, including the Ruth and William Morgan Assistant Professor in Applied Economics and Management.

Curriculum Vitae

International summer school news

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13 junio, 2017

Last monday june 5th, the first group of courses from...

In total 12 courses will be delivered during six weeks in June and July. Visiting faculty from the following Universities...
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International summer school 2017

On June 20th, the second group of courses from Universidad de los Andes School of Management International Summer School started!...
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27 junio, 2017

Meet the 2017 international summer school visiting professors

When and why did you decide to pursue an academic career? Mol: I was offered to do a PhD in...
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29 junio, 2017

Summer in bogota

Students from Audencia Business School visited us. During the summer break, while the majority of the University community is on...
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13 julio, 2017

Seminars and other activities during 2017 international summer school

Additionally to the International Summer School courses, professors participated in seminars and other activities. FIRST CYCLE: Joeri Mol: Research Seminar:...
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3 julio, 2018

Meet the 2018 international summer school visiting professors

Nathalie Janson (NEOMA Business School), Raffaele Filieri (Audencia Business School) and Peter Trkman (Faculty of Economics at the University Ljubljana)...
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6 julio, 2018

Meet the 2018 international summer school visiting professors– cycle 2

Daniella Laureiro (ETH Zurich), Fernando Roxas (Asian Institute of Management), Marcel Zeelenberg (Tilburg University) and Jaime Sabal (ESADE Business School)...
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23 julio, 2018

Meet the 2018 international summer school visiting professors – cycle...

Luca Taschini from the London School of Economics and Political Science, Alexander Coutts from Nova School of Business and Economics...
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8 junio, 2019

Visiting Professors of the International Summer School share their experience...

Wladislaw Rivkin (Aston University), Claude Chailan (EM Strasbourg Business School), Jaime Sabal (ESADE) and Christina Lubinski (Copenhagen Business School and...
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27 junio, 2019

Visiting Professors of the International Summer School share their experience...

Ramiro Montealegre (University of Colorado Boulder), Stefan Gröschl (ESSEC Business School) and Renato Orsato (INSEAD), were among the faculty who...
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18 julio, 2019

Visiting Professors of the International Summer School share their experience...

Nedret Billor (Auburn University) and Gyula Zilahy (Budapest University of Technology and Economics), were the faculty who joined the International...
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2 agosto, 2019

Professors María Alejandra Vélez and Xavier Basurto delivered a summer...

From July 8th to 13th professors María Alejandra Vélez (Universidad de los Andes School of Management) and Xavier Basurto (Duke...

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Calle 21 No. 1-20
Bogotá – Colombia
Código postal: 111711

Bogotá
(57 601) 332 4144
Línea nacional
01800 123 300

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Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.

Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.

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