Strategy for Talent Attraction and Retention (STAR)

Organizations face significant challenges in attracting and retaining talent. This course aims to discuss the main factors contributing to both talent attraction and retention. Students will analyze the case study of CraftCo, a leading company in the fast-moving consumer goods (FMCG) sector. Over the past 50 years, CraftCo’s Latin American business has grown to become one of the region’s strongest players in the food and beverage sector, with key markets including Colombia, Peru, Brazil, Mexico, Argentina, and Chile. This real case illustrates how one of the world’s leading companies in the FMCG sector used strategies to retain its Key Talents in Latin America. This module places a strong emphasis on active learning through case analyses and simulations.