Winning Customers Through Integrated Digital Strategies

Dr. Intekhab Alam is a Distinguished Professor at the State University of New York and a 2025 U.S. Fulbright Scholar, recently awarded the Fulbright Specialist Award to lead academic initiatives. He has taught courses in Digital Marketing, Search Engine Marketing, Product and Brand Management, Sales Management, and Logistics Management across undergraduate, MBA, PhD, and executive programs in Australia, Colombia, India, Japan, Lebanon, and Oman. Dr. Alam has received the Chancellor’s Award for Excellence in Teaching, multiple Outstanding Teaching and Active Learning Awards, and the Marketing Management Association’s National Meritorious Teaching Award in 2010. His research focuses on New Service Development and Social Media Marketing, with publications in top journals including the Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Services Marketing, and International Marketing Review, among others. He is active in organizing student competitions for the American Marketing Association (AMA) chapter in Rochester, New York, and prior to academia held marketing roles in firms in Australia and India, later working as a marketing consultant in both Australia and the United States.