In the final cycle of this year’s International Summer School that was held during July 21 - 31, visiting professor...
The only School of Management in Colombia with the Triple Accreditation recognition
This is the summarized version of the course syllabus, which is subject to change.
The course enables students to develop effective marketing strategies within the luxury sector. The first part introduces the luxury industry, with a focus on luxury brand management. The second part takes a more practical approach, exploring the relationship between luxury, innovation, and sustainability. The final part examines international strategy development, with an emphasis on emerging markets. Throughout the course, the key focus is on maximizing company resources to gain and sustain competitive advantage.
Glyn Atwal is an Associate Professor of Marketing at Burgundy School of Business, France. His expertise spans marketing and strategy in the affluent and luxury sectors. He has presented at leading universities and co-authored Luxury Brands in China and India (Palgrave Macmillan). He has published research on luxury marketing in leading journals such as Journal of Business Strategy, Strategic Change, and Journal of Brand Management. Glyn regularly contributes to Luxury Daily, Jing Daily, and The Robin Report. His prior industry experience includes Saatchi & Saatchi, Young & Rubicam, and Publicis.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.
Copyright © Universidad de los Andes. All rights reserved
