In the final cycle of this year’s International Summer School that was held during July 21 - 31, visiting professor...
The only School of Management in Colombia with the Triple Accreditation recognition
Many business textbooks assume that consumers and businesses make rational decisions: making optimal purchases, and maximizing profit. Instead, in this course we use insights from behavioral economics and finance to examine the biases that individuals hold to better understand decision-making. Through the study of real-world phenomena, such as market overconfidence and consumer habits, the course unveils the psychological facets of decision-making. Key insights gained will include understanding strategies that businesses employ in pricing and product positioning, as well as the impact of societal and digital transformations on consumer behavior and business strategies.
Professor Coutts is an Assistant Professor at the Schulich School of Business at York University. His research focus is behavioral economics, using field and lab experiments to understand broad interactions between information, beliefs, and behavior. His work on motivated beliefs studies whether and how belief formation and updating can lead to overconfidence, optimism, and discrimination. His teaching experience includes courses on behavioral economics and finance, development economics, macroeconomics, and microeconomics; these have ranged from the undergraduate to doctorate level.
Calle 21 No. 1-20
Bogotá – Colombia
Postal code: 111711
Bogotá
(601) 332 4144
Línea de información nacional
018000 123 300
Calle 21 No. 1-20
Bogotá – Colombia
Código postal: 111711
Bogotá
(57 601) 332 4144
Línea nacional
01800 123 300
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.
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