In the final cycle of this year’s International Summer School that was held during July 21 - 31, visiting professor...
The only School of Management in Colombia with the Triple Accreditation recognition
This course (Luxury Brand Management) explores the specifics of marketing in the luxury sector. Since brands are intangible assets, creating and nurturing a strong brand is a challenge. This is particularly true with luxury goods and on international markets where brand identity and image can have a dramatic impact on purchasing decisions. The course combines the most recent brand management knowledge with practical application and develops a framework for understanding the key components of effective marketing for luxury brands. Finally, the course focuses on the industry´s challenges from a societal perspective and discusses luxury marketing ethical issues.
Claude Chailan is the International Executive MBA program Director at EM Strasbourg Business School. He holds a PhD in Management from the University of Nice, Sophia Antipolis (2005). Prior to joining academia he held highlevel positions in international management (1985 to 2000), including senior positions at Dannon, Sara Lee and L’Oréal. He was actively involved in the development of international brands in France, Mexico and Venezuela, as COO or CEO of these companies’ local subsidiaries. His research focuses on the links between marketing and strategy in the fields of Luxury Goods and Services Management, Brand Management and Business Models.
Calle 21 No. 1-20
Bogotá – Colombia
Postal code: 111711
Bogotá
(601) 332 4144
Línea de información nacional
018000 123 300
Calle 21 No. 1-20
Bogotá – Colombia
Código postal: 111711
Bogotá
(57 601) 332 4144
Línea nacional
01800 123 300
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.
Copyright © Universidad de los Andes. All rights reserved