La única Facultad de Administración en Colombia con el reconocimiento de la triple corona de acreditación
Camilo Rojas Contreras is an Assistant Professor in the Marketing Area at the School of Management of Universidad de los Andes. He holds a PhD in Marketing from Université Grenoble Alpes (France). His research focuses on brand management, consumer behavior, and customer experience (CX), with an emphasis on cross-cultural analysis and the impact of artificial intelligence on marketing and consumer behavior. In recent years, he has taught Quantitative Methods in doctoral programs and marketing courses at the undergraduate level.
In addition to his academic career, he has worked as a Marketing Data Scientist and web developer in several countries, applying multivariate methods and machine learning techniques to support business decision-making. His recent research explores user experience with emerging technologies and their implications for brand management, including studies on conversational agents, anthropomorphism, and consumer–brand relationships across different cultural contexts.
His current work focuses on cultural consumption and the role of technology in market transformation. He is also particularly interested in the coffee industry and its positioning as a high-value product in Latin America.
Rojas-Contreras, Valette-Florence P.. (2026) – Brand relationships in conversation: a review of conversational agents using bibliometrics and language models – Journal of Product & Brand Management (ISSN 1061-0421). Leer más
Artículo
Rojas-Contreras. – Building the Machine in our Own Image: The Role of Brand Anthropomorphism in Cognitive Relationships and User Conversational Agent Experiences
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Del Giudice, Rojas-Contreras.(2026). – Reconfiguring the Nightlife Service Ecosystem: Conditions for Safety, Inclusion, and Sustainability.
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Rojas-Contreras, Sengupta A. – When Brands Feel Human: Effects on Trust and Chatbot Experience in Global Markets
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Rojas-Contreras. (2025) – Decoding cultural dynamics in South America: Cultural values scale analysis – ReMark – Revista Brasileira de Marketing (ISSN 2177-5184). Leer más
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Rojas-Contreras.(2025). – Determinants of Value Co-Creation and Brand Loyalty in Digital Markets: A Large-Scale Study of Latin American E-Commerce
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Rojas-Contreras.(2025). – Machine Learning and Language Models Applications in Marketing Research: A Dual-Method Analysis of Brand-Chatbot Interactions
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Rojas-Contreras.(2023). – A Study Around the Effect of Influencer Endorsement on Sustainable Luxury Brand Charisma
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Rojas-Contreras.(2023). – A multi-method study on ICAs user experiences and brand relationships: An abstract
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Rojas-Contreras.(2023). – Les nouvelles égéries du luxe durable: Quels effets des influenceurs sur le charisme des marques de luxe?
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Rojas-Contreras.(2023). – Toward a Theoretical Model of Branded Chatbot Adoption, a Bibliometric and Machine Learning Perspective: An Abstract
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Rojas-Contreras.(2022). – Customer Experience (CX) Research on Intelligent Conversational Agents. A machine learning Study
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Rojas-Contreras.(2021). – Brands and chatbots: An overview using machine learning
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Rojas-Contreras. (2019) – Discovering emerging research topics for brand personality: A bibliometric analysis – Australasian Marketing Journal (ISSN 1441-3582). Leer más
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Rojas-Contreras. (2015) – Organizational evolution: socio-biological basis for understanding the metaphor – AD-minister (ISSN 1692-0279).
Artículo
Rojas-Contreras.(2014). – Relación entre involucramiento y personalidad de la marca, una revisión crítica
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Centro de Emprendimiento
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Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.
© – Derechos Reservados Universidad de los Andes