Behavioral Insights for Business and Finance

Many business textbooks assume that consumers and businesses make rational decisions: making optimal purchases, and maximizing profit. Instead, in this course we use insights from behavioral economics and finance to examine the biases that individuals hold to better understand decision-making. Through the study of real-world phenomena, such as market overconfidence and consumer habits, the course unveils the psychological facets of decision-making. Key insights gained will include understanding strategies that businesses employ in pricing and product positioning, as well as the impact of societal and digital transformations on consumer behavior and business strategies.