Artificial Intelligence (AI) and its Impact on the Marketing Area

Expert in the marketing area with more than 20 years of experience in the application of analytical marketing strategies. Specialist in quantitative and qualitative research processes to discover new insights in target markets. Skills in data analysis and strategies, Big Data, Business Intelligence, and predictive models. With a high knowledge of digital transformation processes. Knowledge of digital marketing and e-commerce strategies for global brand positioning. High capacities in Geo-referenced data analysis. Consultant in the marketing area with skills in new marketing trends with sustainability. Consultant and researcher in the area of marketing with skills in new sustainable and regenerative marketing trends. Management skills to create and propose marketing strategies based on innovation and purposeful brands in order to create new frontiers in target markets. Experience of more than ten years in consulting in companies from various sectors of the economy. Teacher and researcher at various universities in Colombia and Mexico at the undergraduate and postgraduate level.