Business in Metaverse: Applications and Implications

Associate Professor of Emerging Technology, Analytics and Sustainability at TBS Education (Toulouse), France within the Information, Operations and Decision Sciences department. He is the head of TBS Center of Excellence on Sustainable Development and Corporate Social Responsibility (SD-CSR). His research currently focusses on Emerging technologies such as AI, blockchain, Metaverse, Circular Economy, Digital analytics for smart decision-making, and Sustainable innovation. His research projects on these topics have received grants from the British Council, Newton-Royal Academy of Engineering (RAE), UK Research and Innovation (UKRI), Economic and Social Research Council, French National Research Agency (ANR), collaborating with academic and business organisations worldwide. He has also co-authored a recent sustainability report collaborating with World Economic Forum (Geneva). He has won several teaching innovations awards in the institutions he has worked due to his creative and unconventional methods integrating traditions with modern flavour helping engage and motivate students in both theoretical and practical courses.