Líderes de sectores empresariales, tecnológicos y académicos se reunieron en la Universidad de los Andes para discutir posibles soluciones a...
La única Facultad de Administración en Colombia con el reconocimiento de la triple corona de acreditación
The course main objective is to develop capabilities to think strategically about capturing growth in emerging markets. The course starts by analyzing the comparative development of relevant countries. Subsequent sessions will explore common patterns that occur as these countries go through similar levels of economic development: the evolution of the base of consumers and commonalities and differences in how internal consumption evolves across countries and cultures as people prioritize their needs and wants. The course will focus on key related factors such as retail channels and how government policy may alter certain growth patterns.
Alonso Martínez is a Senior Lecturer at Columbia Business School and holds an MBA from the Wharton School at the University of Pennsylvania (1982). He combines teaching and research with extensive global experience doing strategy consulting, with particular expertise in emerging markets.
Additionally, he is a former Senior Vice President at Booz, Allen & Hamilton (1982-2008). Prior to joining Columbia Business School, he was Project Director of the Global Knowledge Lab on Consumption Patterns at the Wharton School, where he led research on growth related strategies in emerging markets. His focus has been growth related strategies in emerging markets, including international expansion, mergers and acquisitions and go to market strategies.
Calle 21 No. 1-20
Bogotá – Colombia
Código postal: 111711
Bogotá
(601) 332 4144
Línea de información nacional
018000 123 300
Calle 21 No. 1-20
Bogotá – Colombia
Código postal: 111711
Bogotá
(57 601) 332 4144
Línea nacional
01800 123 300
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.
© – Derechos Reservados Universidad de los Andes