Líderes de sectores empresariales, tecnológicos y académicos se reunieron en la Universidad de los Andes para discutir posibles soluciones a...
To introduce students to the many issues undertaken by salespeople in international settings, while learning to sell themselves, their company, and their products/services in countries worldwide, all within a socially responsible and ethical framework. Students will learn the basic tenets of adaptive, relationship selling in dealing with various sales situations and business cultures—as well as the power of SPIN selling to obtain commitment in larger, more complex transactions, while getting multiple chances to practice the art of presenting, selling, negotiating, and closing through numerous presentations and role-plays both in teams and individually.
Carlton O’Neal is a Clinical Professor at the University of San Diego, teaching Marketing, Business-to-Business Marketing, and Professional Selling, as well as Marketing and Sales for local executives. He holds a JD and MBA from Southern Methodist University and a BS in Electrical Engineering from Rose-Hulman Institute of Technology. Previously, he held VP and CEO roles in start-up and public tech companies, including GigaRiver, Proximetry, Alvarion (Israel), Bosch Telecom (Germany), and Texas Instruments. He was instrumental in creating the first commercial 4G standard, WiMAX, and led strategic initiatives in market targeting, positioning, partnerships, and sales in over 35 countries. Dr. O’Neal began his career in management at voicemail inventor Octel and AT&T and practiced corporate and technology law at Baker & Botts.
Calle 21 No. 1-20
Bogotá – Colombia
Código postal: 111711
Bogotá
(601) 332 4144
Línea de información nacional
018000 123 300
Calle 21 No. 1-20
Bogotá – Colombia
Código postal: 111711
Bogotá
(57 601) 332 4144
Línea nacional
01800 123 300
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.
© – Derechos Reservados Universidad de los Andes