Wellbeing principles for better marketing and consumption

This course is aimed at providing students with scientific knowledge on wellbeing and how consumption & marketing impact wellbeing positively or negatively. The course aims to answer 3 questions: 1) what factors contribute to human wellbeing? 2) how does consumption impact our well- being as consumers? 3) how can marketing become a catalyst for individual and social wellbeing? The purpose of this course is to equip students with fundamental concepts of wellbeing drawn from current scientific sources and our current scientific knowledge on the impact of consumption and marketing on wellbeing. Students should then be able to apply this knowledge in their personal and professional lives as marketers, enhance their self-understanding as consumers, and broaden their perceptions of how marketing can contribute to better individual and social outcomes. This course aims to impact students through empowering them to understand how their own behavior as consumers affects their wellbeing in order to improve their life, and also by enabling them to apply this knowledge as future marketers.