In the final cycle of this year’s International Summer School that was held during July 21 - 31, visiting professor...
The only School of Management in Colombia with the Triple Accreditation recognition
This is the summarized version of the course syllabus, which is subject to change.
One of the main objectives of the course is to open students’ minds to the importance of global operations today as well as the Global South markets. Specifically, we focus on entry modes, the marketing mix and business management in global markets, not just by learning terms and concepts, but also gaining insight on cultural diversity and its consequences. Students will learn to analyse numerous data sources to assess risks and opportunities as well as integrate the possibilities and limitations of digital technologies in conducting international marketing. In addition to analysing recent case studies, cross cultural student groups will develop an entry strategy for a product and country of their choice. The course has an orientation towards opportunities in the Global South countries but also includes Brands originating from the Global South which are internationalising.
Dr Jamie Smith is of English nationality and has had an academic career in France for over 20 years. He earned his PhD at De Montfort University, Leicester, UK and his MBA from Aalto, Helsinki, Finland. In addition to teaching Strategic Marketing internationally at the graduate and Executive Education level, Dr Smith has notably advanced a number of French Grandes Ecoles with the AACSB, EFMD and AMBA International Accreditations. His entrepreneurial experience includes launching a construction company in central Florida and a training company in Paris, where he had two main corporate clients, Dassault Systemes and BNP Paribas.Joining FGV EAESP in the Marketing Department in the autumn of 2024, Dr Smith will be teaching in the undergraduate and OneMBA courses. Publishing in such journals as International Management, The Journal of Strategic Marketing, Journal of Marketing Management and Consumption Markets & Culture, Dr Smith focuses his research on Competitive Intelligence, Small Businesses, Value Creation and more recently human relations with AI chatbots.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.
Copyright © Universidad de los Andes. All rights reserved
