In the final cycle of this year’s International Summer School that was held during July 21 - 31, visiting professor...
The only School of Management in Colombia with the Triple Accreditation recognition
This is the summarized version of the course syllabus, which is subject to change.
Articulating pricing and customer value management strategies can lead to highly sustainable competitive advantages for companies that can master the architecture, techniques and KPIs in the field. The essence of the course focuses on how businesses attempt to capture and exploit customer value, as well as profits, in the value proposition they generate. Additional emphasis will be placed on establishing new business models, leveraging behavioral pricing & cognitive biases, defining dynamic pricing and yield management techniques, taking advantage of loyalty programs and retention tactics in environments pressured by low-cost companies and online pure players.
Frederic Jallat is Professor at ESCP Business School. He holds a PhD in Management and Business Administration, Summa cum Laude (1992) He is an associate researcher at the KPMG Chair and Academic Director of the MSc. in Biopharmaceutical Management. His expertise includes marketing, pricing, customer value management, CRM, business model innovation, and service marketing. Frédéric also teaches at Sciences Po Paris, Institut Pasteur, and the French Fashion Institute (IFM). He has authored five reference books and numerous international articles. A graduate of New York University and Panthéon-Sorbonne University, he has been a visiting professor in over 20 institutions worldwide. He serves as vice-president of S3Odéon, a nonprofit focusing on science, health, and society. Passionate about travel, music, and cinema, he has visited more than 70 countries, all of which have nourished and shaped his existence.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.
Copyright © Universidad de los Andes. All rights reserved
