ENTREPRENEURSHIP BOOTCAMP

Founding Management Director of EPIC Lab: ITAM’s Entrepreneurship & Innovation Center. Daniela Ruiz holds a Master of Business Administration from Stanford University and a PhD from Oklahoma State University. Daniela is also Associate Professor on Entrepreneurial Finance and Entrepreneurship Innovation at ITAM and her main research interests are focused on Finance, Innovation and Business Development.

Christiam O. is a Business Design and Strategic Planning Consultant with extensive experience in innovative and sustainable business models. He holds a Master’s in Philosophy and a Bachelor’s in Business Administration from Universidade de Caxias do Sul, Brazil. As Director at CR8 Consulting, he helps organizations develop growth strategies and impactful innovations. He teaches Strategy, Innovation, and Project Management at the postgraduate level at SENAI. With over 20 years of experience, he specializes in Business Design, combining design thinking with strategic planning. He has consulted for SEBRAE, supporting entrepreneurs in organizational planning and HR development. A passionate educator and speaker, he creates immersive learning experiences that simplify complex concepts. He is fluent in Portuguese, English, Spanish, and Italian.