Strategy and Entrepeneurship

Juana García holds a Ph.D. in Ibero-American Studies from the Complutense University of Madrid.

Jorge Alberto Hernández has a Master’s Degree in Administration. He has developed differentiating competencies with high impact in managing business innovation for SMEs, focused on organizations’ profitable and sustainable growth as value generation.

He is a professor in the strategy area of the School of Management at the Universidad de los Andes.

A global mindset for leading change

Enhance your professional profile with a program that adapts to your needs.

Deepen your research skills in the multidisciplinary field of management.

Tackles negotiation challenges in a global context to contribute to organizations and society with impactful solutions.

General information The objective of the research group is to generate knowledge in different marketing areas, which is disseminated through…