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Aniket Sengupta

Aniket Sengupta

Assistant Professor | School of Management
a.sengupta@uniandes.edu.co
Area:
Marketing
Aniket Sengupta
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Profile

Dr. Aniket Sengupta holds a Ph.D. in Management (Marketing) from Neoma Business School, France and MSc. in Merchandising, Apparel and Textiles from University of Kentucky, USA. His research interests include business intelligence paradigm, role of smart technologies in retail, open innovation in high-tech industries. He has two ABDC-A research publications and has presented research papers in Europe and North America. He also has at least 5 years’ experience in apparel manufacturing, retail planning and procurement in Egypt, USA and India. Previously, Dr. Sengupta has been associated with Neoma Business School, EM Normandie, American School of Business -Paris and Rajagiri Business School. Currently associated with UniAndes School of Management (triple accredited), Bogota DC, Colombia as an Assistant Professor.

His research interests include business intelligence paradigm, role of smart technologies in retail and open innovation in high-tech industries. 

Hoja de vida

Education

Products
  • Malhotra S, Kaur T, Jain K, Kumar P, Sengupta A. (2024) – Inclusive entrepreneurship ecosystem for PwDs: a reflection on SDGs – International Journal of Manpower (ISSN 0143-7720). Leer más

    Artículo

  • Sengupta A, Cao L. (2022) – Augmented reality’s perceived immersion effect on the customer shopping process: decision-making quality and privacy concerns – International Journal of Retail & Distribution Management (ISSN 0959-0552). Leer más

    Artículo

  • Sengupta A, Wesley S, Cavender R. (2021) – Global vs local: analysis of the consumer-brand relationships in India – International Journal of Retail & Distribution Management (ISSN 0959-0552). Leer más

    Artículo

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Courses

FUNDAMENTOS MERCADEO (2025)

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FUNDAMENTOS MERCADEO (2025)

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ELC. MKTG.COMMUNICATIONS-ESPA (2024)

history Segundo Periodo

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FUNDAMENTOS MERCADEO (2024)

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FUNDAMENTOS MERCADEO (2024)

history Primer Periodo

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MARKETING DIGITAL (2024)

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FUNDAMENTOS MERCADEO (INGLÉS) (2023)

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Projects
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Research topics

  • Business intelligence paradigm
  • Role of smart technologies in retail 
  • Open innovation in high-tech industries.

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Redes

The only School of Management in Colombia with the Triple Accreditation recognition

Triple Corona - acreditaciones Business School Administración Uniandes

Calle 21 No. 1-20
Bogotá – Colombia
Postal code: 111711

Bogotá
(601) 332 4144
Línea de información nacional
018000 123 300

Calle 21 No. 1-20
Bogotá – Colombia
Código postal: 111711

Bogotá
(57 601) 332 4144
Línea nacional
01800 123 300

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Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.

Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.

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