Camilo Rojas Contreras

Camilo Rojas-Contreras is PhD in Marketing from Université Grenoble Alpes (France). His research focuses on brand management, consumer behavior and customer experience (CX), as well as cross-cultural analysis and the impact of AI on marketing and consumption. In recent years, he lectured in Quantitative Methods in doctoral programs and taught marketing courses for undergraduate students.

Beyond his academic career, he has worked as a Marketing Data Scientist and web developer in different countries, applying multivariate methods and machine learning techniques for business decision-making. His recent research explores user experience with emerging technologies and their implications for brand management, including studies on conversational agents, anthropomorphism, and brand-consumer relationships across different cultural contexts.

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