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Fabián Alberto Ruiz Lombana

Fabián Alberto Ruiz Lombana

Distinguished Practitioner | School of Management
fa.ruiz58@uniandes.edu.co
Area:
Marketing
| Profesor Marketing Uniandes
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Profile

Fabián Ruiz is a Distinguished Professor in the Marketing Area at the School of Management of Universidad de los Andes. He holds a Master’s degree in Management, awarded Cum Laude by Universidad de los Andes, where he also completed executive education studies in Senior Management. He is a certified coach through the University of California–ADEN, a Specialist in Marketing Management from Universidad del Rosario, and holds a certification in Customer Experience Management from ESIC (Spain).

He is the author of the books Your Personal Brand in Action and Experiences That Make the Difference.

He has more than 30 years of experience in multinational companies and as an entrepreneur, leading Marketing and Sales departments across South America and Germany. During more than 15 years in executive leadership roles, he served as a coach and mentor, supporting talent development and the growth of new leaders. He also led initiatives focused on customer and sales channel management, including Customer Experience Management, Channel Management Strategy, and Account Management.

In 2018, he was recognized as Colombia’s Best Marketing Professor through a vote conducted by the specialized community and organized by P&M (Publicidad & Mercadeo) magazine. Following this recognition, he joined the magazine’s Editorial Board and has since collaborated with other media outlets.

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Research topics:

  • Customer Experience Management
  • Marketing and Sales Strategies in B2B Businesses
  • Marketing Management
  • Strategic Marketing
  • Marketing Fundamentals
  • Commercial Management
  • Personal Branding
  • Leadership
  • Strategy

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Bogotá – Colombia
Código postal: 111711

Bogotá
(57 601) 332 4144
Línea nacional
01800 123 300

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Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.

Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.

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