- On campus
- Bogotá
- Start date: August / NA 2024
- 2 days a week from 6:00 p.m. to 9:00 p.m. and Saturday mornings or afternoons
- 18 months / 42 credits
- COP $1,750,000 (Credit value 2023)
Lead organizations' marketing strategy in disruptive environments by generating change that impacts society.
The Master’s Degree in Marketing provides solid training with practical and theoretical knowledge to design and implement marketing strategies distinguished by their innovation, their argumentation with analytical support, and the integration of local and global perspectives.
| Degree awarded | Master in Marketing |
| Registration | SNIES Code 53733 |
| National Accreditation | Resolution of approval 5103 of April 05, 2022 for 7 years. |
You want to be a strategic leader in marketing that contributes to the development and sustainability of brands, innovative goods, and service proposals that create value in the market and contribute comprehensively to achieving corporate objectives.
Professionals from any discipline with at least two years of post-degree work experience are motivated to strengthen competencies and decision-making skills that will enable them to advance their careers in marketing.
You want to be a strategic leader in marketing that contributes to the development and sustainability of brands, innovative goods, and service proposals that create value in the market and contribute comprehensively to achieving corporate objectives.
Professionals from any discipline with at least two years of post-degree work experience are motivated to strengthen competencies and decision-making skills that will enable them to advance their careers in marketing.
The Master in Marketing alumni takes marketing decisions to generate value and contributes to organizations’ innovative and sustainable development. They do this by rigorous analysis of market information and also by their level of knowledge in the theories, techniques, tools, and skills to evaluate market situations systematically, allowing the design and implementation of strategies that build an ethical and sustainable way to market needs in organizations.
As students and, subsequently, as alumni of the Universidad de los Andes, you will have the support of:
InteligencIA: ¿Cómo potenciar tu trabajo en mercadeo con Inteligencia Artificial?
A.I. en Investigación de mercados: oportunidad o amenaza
El metaverso, bebé embustero: Primer estudio latinoamericano del consumidor hacia el metaverso
El valor de las marcas y el caso de Banco de Bogotá como una de las marcas más valoradas
Insights de Investigación de Mercados en Colombia y en el Mundo.
Casos actuales de Data Mining & Business Intelligence en Retail
Marketing Xpress Session: Comercio electrónico, pasado, presente y futuro
Marketing Xpress session: ¿Cómo la industria aborda el desafío del nuevo etiquetado de alimentos?
Marketing Xpress Session: Presente y futuro de las Comunicaciones de Marketing
Marketing Xpress Session: El valor social del mercadeo
Marketing Xpress Session: "Vender un país no es lo mismo que vender papas fritas“
Marketing X-Pression session: ¿A que suena el café de Colombia?
Marketing X-Pression session: Desafíos del Retail Moderno en la era COVID-19
Marketing X-Pression session: Propuesta Estrategia Online como respuesta al cambio del entorno
Calle 21 No. 1-20
Bogotá – Colombia
Postal code: 111711
Bogotá
(601) 332 4144
Línea de información nacional
018000 123 300
Calle 21 No. 1-20
Bogotá – Colombia
Código postal: 111711
Bogotá
(57 601) 332 4144
Línea nacional
01800 123 300
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.
Copyright © Universidad de los Andes. All rights reserved
