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Master
In Marketing

Lead organizations' marketing strategy in disruptive environments by generating change that impacts society.

Curriculum
More information
  • On campus
  • Bogotá
  • Start date: August / NA 2023
  • 2 days a week from 6:00 p.m. to 9:00 p.m. and Saturday mornings or afternoons
  • 18 months / 42 credits
  • COP $1,750,000 (Credit value 2023)
  • About the program
  • What you will learn
  • Meet the faculty
  • Admission and Financial Aid
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  • About the program
  • What you will learn
  • Meet the faculty
  • Admission and Financial Aid
  • Community
  • FAQs
More information

¿Deseas recibir más información?


Autorizo de manera voluntaria, explícita, informada e inequívoca a la Universidad de los Andes para tratar mis datos personales de acuerdo con lo dispuesto en el artículo 10 del decreto 1377 de 2013. Política de tratamiento de datos:



Admission Process

Application for admission
  1. Fill out the admission form
  2. Upload the required documentation to complete the admission process

Documents

  • Admission form completed online.
  • Photocopies of diplomas or degree certificates accrediting your undergraduate university degrees. If the degree or certificate is not in Spanish, it is necessary to attach a certified translation.
  • Official transcripts of undergraduate grades with details of grades, average and weighted average,
  • Note: A translation must be provided if the transcript is in a language other than Spanish.
  • Updated resume that includes:
    • Work history of the last four jobs (company, position, time, and brief description of responsibilities).
    • Stand out abilities and personal characteristics.
    • Academic information not considered in the application.
    • Passport-type photograph: white background and measuring 400 px x 600 px.
Admission Exam
Pearson standardized test in Spanish is composed of three subscales that evaluate the following skills:
 
  1. 1. Differential Aptitude Tests (DAT) Next Generation in Numerical Calculus

The Numeracy test measures the ability to perform numerical operations: subtraction, division, multiplication, and addition, as well as algebra operations, percentages, and numerical sequences. The DAT Numeracy test focuses on calculation rather than numerical reasoning. The test involves learning and manipulating numerical concepts and identifying relevant numerical information to perform numerical calculations.

  1. 2. Differential Aptitude Tests (DAT) Next Generation in Abstract Reasoning

The Abstract Reasoning test measures fluid intelligence. This non-verbal assessment involves identifying relationships and patterns within different pieces of information. This type of test is considered one of the most effective ways to measure general cognitive ability. The DAT Abstract Reasoning test measures a person’s ability to think creatively, solve unusual problems, and act meaningfully in complex situations. It also provides information about the likelihood of learning or grasping new concepts and tasks quickly.

  1. 3. Watson-Glaser III Critical Thinking Test

The Watson-Glaser™ is a test of reasoning and critical thinking. Critical thinking can be defined as the ability to identify and analyze problems and search for and evaluate relevant information to reach an appropriate conclusion. The Watson-Glaser measures the fundamental cognitive ability of critical thinking. Critical thinking is an organized and disciplined way of thinking. It is logical and approaches ideas with clarity and precision. It involves questioning assumptions and making unbiased and accurate assessments; it also requires the ability to identify and focus on relevant information when drawing conclusions or making inferences.

The Watson-Glaser is a measure of the different facets of critical thinking. The test comprises three subscales, in turn, composed of five subtests. The five subtests listed below require different but interdependent applications of analytical reasoning in a verbal context. The difficulty and format of the questions vary to measure all areas of critical thinking ability.

  • Inference: assessing the likelihood that inferences are true based on the information provided.
  • Recognizing assumptions: identifying unstated assumptions in purported statements provided.
  • Deduction: determine whether conclusions are logically inferred from the information provided.
  • Interpretation: weighing information and deciding whether generalizations or conclusions based on evidence are justified.
  • Evaluating arguments: assessing the strength and relevance of arguments concerning a particular question or issue.

Each subtest comprises scenarios or reading passages that include problems, statements, arguments, and interpretations of data similar to those encountered daily at work, in the workplace, and in newspaper or magazine articles. Scenarios and possible answers require a critical evaluation and cannot be accepted without question. Scenarios are either neutral or controversial. Neutral scenarios and questions deal with topics that do not generate strong emotions or biases, such as the weather, scientific facts, or common business situations. Scenarios and questions with controversial content deal with political, economic, and social issues that often elicit emotional responses. Applicants can take a practice run of this test by logging into this link. Click on this link (https://www.assessment-training.com/es/pruebas-gratis).

Personal Interview

With the director of the program and/or faculty members.

If you are an alumni of any of our graduate school programs, you can apply for admission to the following programs

Learn about the special benefits of the admission process:

  • No admission test is required.

To obtain these benefits, you must meet the following requirement:

  • Have a graduate degree from the School of Management up to five years before the start date of the program’s classes and cohorts to which you are applying.
If you are a foreign student, please note
  • It is mandatory for foreign students who want to study in Colombia to have a Student Visa (Type V) or another type of visa that allows you to study here.
  • The visa must be presented to the Admissions and Registration Office (window 4) or sent to extranjerosuniandes@uniandes.edu.co in order to comply with this legal requirement.
  • It is important to complete this procedure before printing your enrollment receipt.
  • The current Colombian law requires that foreigners of legal age and minors who have a visa for more than three months must carry the foreigner’s identification card as an identity document. Therefore, it is necessary that you also have this requirement which you can send with your visa.
  • Remember that these procedures take time. Make your visa application with a reasonable time in order to avoid inconveniences in the payment and registration of your enrollment.

If you want to know more about the visa process in Colombia, you can consult the following page of the Ministry of Foreign Affairs: http://www.cancilleria.gov.co/tramites_servicios/visa.

If you have any questions about the visa process, please call 3394949 Ext. 2211 – 2298 or extranjerosuniandes@uniandes.edu.co, where we will provide you with further information.

Enrollment is open permanently; however, deadlines are held throughout the year.

Conoce el calendario de inscripción para comenzar clases en agosto de 2023

Próximos cierres de inscripciones
Cierre marzo 15
ActividadInicioFin
Cierre de inscripción de aspirantes30 de enero de 202315 de marzo de 2023
Examen de admisión25 de marzo de 2023 (7:00 a.m.)25 de marzo de 2023 (7:00 a.m.)
Entrevistas29 de marzo de 202313 de abril de 2023
Publicación lista de admitidos20 de abril de 202320 de abril de 2023

Financial Aid

The Universidad de los Andes has agreements with different financial sector entities to structure financing systems for graduate students, with short, medium, and long-term alternatives.
  • Gabriel Vega Lara Educational Fund
  • ICETEX
  • For more information, visit the Universidad de los Andes Financial Support Office

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The only School of Management in Colombia with the Triple Accreditation recognition

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Postal code: 111711

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Calle 21 No. 1-20
Bogotá – Colombia
Código postal: 111711

Bogotá
(57 601) 332 4144
Línea nacional
01800 123 300

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Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.

Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.

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