- On campus
- Bogotá
- Start date: August / NA 2024
- 2 days a week from 6:00 p.m. to 9:00 p.m. and Saturday mornings or afternoons
- 18 months / 42 credits
- COP $1,750,000 (Credit value 2023)
Lead organizations' marketing strategy in disruptive environments by generating change that impacts society.
Our students learn about marketing theory according to current knowledge in the different topics and compare what they have learned with practice through different pedagogical approaches. This allows them to connect their learning with their work environments. This program, consistent with the university and the school, is committed to developing leaders who promote sustainable innovation processes in organizations and positively impact all areas of society.
The Master’s Degree in Marketing is developed on a diverse set of dynamic methodologies suitable for achieving the learning objectives of the program and each of the courses. The various methodologies stimulate the student’s sense of responsibility for developing his/her learning.
Students have the opportunity to work with state-of-the-art technology in data analysis in support of decision-making.
They focus on theoretical approaches that professors enrich with examples, thus enhancing students’ understanding of the subject matter.
Both national and international case studies are conducted, allowing the student to cover different areas of the organization under real situations through interaction with peers and professors, developing critical and analytical thinking and communication, argumentation, and persuasion skills.
Knowledge is acquired through questioning and engaging in a specific problem so that the student incorporates it into his/her mental structure. This methodology transfers previous learning to new situations.
Through practical exercises, we facilitate the strengthening of the participant’s abilities and skills in specific topics.
In the different courses, students are challenged to search for information, analyze concepts and make decisions, thereby incorporating research methodologies into management processes.
Expose participants to the exercise of generating a strategy and designing the different mechanisms and tools to advance and control its execution. The student understands and assesses the risks inherent in the decision-making process. Management simulation software allows for effectively integrating and considering most of the areas of an organization, their interrelationships, and complexities at the time of implementing a strategy.
These updating spaces aim to draw on the knowledge and experience of professors, business leaders, guilds, and recognized experts to complement the training process.
Toma de decisiones basadas en datos: Cómo convertirse en una empresa "Data Driven"
Transformación Digital y el Futuro del Marketing para Agencias y Consumidores.
Evolución de e-commerce y los medios de pago en LATAM
Como revolucionar los modelos de “Go to Market” con IA y obtener resultados altamente disruptivos
Marketing Xpress Session: Gestión de precios: Una decisión más que rentable
Menos es más en la comunicación a shopper en el PDV.
El marketing actual y su dependencia hacia la tecnología y los datos.
Marketing Xpress Session : Customer Xperience - Un buen servicio ya no es suficiente
InteligencIA: ¿Cómo potenciar tu trabajo en mercadeo con Inteligencia Artificial?
A.I. en Investigación de mercados: oportunidad o amenaza
El metaverso, bebé embustero: Primer estudio latinoamericano del consumidor hacia el metaverso
El valor de las marcas y el caso de Banco de Bogotá como una de las marcas más valoradas
Insights de Investigación de Mercados en Colombia y en el Mundo.
Casos actuales de Data Mining & Business Intelligence en Retail
Marketing Xpress Session: Comercio electrónico, pasado, presente y futuro
Marketing Xpress session: ¿Cómo la industria aborda el desafío del nuevo etiquetado de alimentos?
El consumidor de ahora y las marcas de siempre I Marketing X-Press Session
Marketing Xpress Session: Presente y futuro de las Comunicaciones de Marketing
Marketing Xpress Session: El valor social del mercadeo
Marketing Xpress Session: "Vender un país no es lo mismo que vender papas fritas“
Marketing X-Pression session: ¿A que suena el café de Colombia?
Marketing X-Pression session: Desafíos del Retail Moderno en la era COVID-19
Marketing X-Pression session: Propuesta Estrategia Online como respuesta al cambio del entorno
Calle 21 No. 1-20
Bogotá – Colombia
Postal code: 111711
Bogotá
(601) 332 4144
Línea de información nacional
018000 123 300
Calle 21 No. 1-20
Bogotá – Colombia
Código postal: 111711
Bogotá
(57 601) 332 4144
Línea nacional
01800 123 300
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.
Copyright © Universidad de los Andes. All rights reserved