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Specialization
in Market
Intelligence

Develops skills for making strategic and effective marketing decisions with high impact on organizations.

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  • On campus
  • Bogotá
  • Start date: January / NA 2024
  • Two or three times a week, from 6:00 p.m. to 9:00 p.m. and some Saturdays.
  • 12 months / 20 credits
  • COP $1,750,000 COP (Credit value 2023)
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Frequently Asked Questions

What are the benefits of being a graduate of the Specialization in Market Intelligence program?

You will be part of the Universidad de los Andes alumni network, where you will have several benefits, such as exclusive job offers, support and guidance in career development, and an alumni association. Here you can find more information about the Alumni and Professional Development Office.

What degree is awarded?

Specialist in Market Intelligence

What is the duration and timetable?

The specialization lasts 12 months if you complete the program with the syllabus stipulated by us. The class schedule is a maximum of three (3) days a week, from 6:00 p.m. to 9:00 p.m. and occasionally on Saturday.

Do you offer any scholarship or financing?

For specializations, we have financial support options, agreements with banks, direct credit with the Universidad de los Andes, or ICETEX. For more information, you can access the following link: https://apoyofinanciero.uniandes.edu.co/

How do I pay for the program, semester, yearly, or in full?

The payment method is by period. For the specialization, it is made in five bimonthly periods of four credits each.

Is there a degree project or thesis?

No. Since this is an in-depth program, you only have to complete the courses.

What level of English is required?

The English requirement is an exit requirement but not an entry requirement for the program. The student must take a placement test with the University’s Language Department, and depending on the result, it will be verified if he/she meets the language requirement. If not, he/she must submit the results of an international exam or take Workshop 1 or 2.

Is there any internationalization opportunities?

We manage International Weeks: it is an optional course that can be taken as an elective. In recent years international weeks have been taken at Babson, LSE, and KLU. These weeks can change their location depending on the agreements that Universidad de los Andes makes with other universities. Elective courses can also be taken in different areas of knowledge with foreign professors at the International Summer School between June and July.

What is the admission test about?

Three tests will be administered:

  • Next Generation Differential Aptitude Tests (DAT) in Numeracy: addition, subtraction, division, percentages, algebra, and multiplication.
  • Next Generation Differential Aptitude Tests (DAT) in Abstract Reasoning: ability to see sequences in shapes and patterns.
  • Watson-Glaser III: Critical Thinking test.

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Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.

Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.

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