- On campus
- Bogotá
- Start date: January / NA 2026
- Two or three times a week, from 6:00 p.m. to 9:00 p.m. and some Saturdays.
- 12 months / 20 credits
- COP $1,950,000 COP (Credit value 2025)
Develops skills for making strategic and effective marketing decisions with high impact on organizations.
You will be part of the Universidad de los Andes alumni network, where you will have several benefits, such as exclusive job offers, support and guidance in career development, and an alumni association. Here you can find more information about the Alumni and Professional Development Office.
Specialist in Market Intelligence
The specialization lasts 12 months if you complete the program with the syllabus stipulated by us. The class schedule is a maximum of three (3) days a week, from 6:00 p.m. to 9:00 p.m. and occasionally on Saturday.
For specializations, we have financial support options, agreements with banks, direct credit with the Universidad de los Andes, or ICETEX. For more information, you can access the following link: https://apoyofinanciero.uniandes.edu.co/
The payment method is by period. For the specialization, it is made in five bimonthly periods of four credits each.
No. Since this is an in-depth program, you only have to complete the courses.
The English requirement is an exit requirement but not an entry requirement for the program. The student must take a placement test with the University’s Language Department, and depending on the result, it will be verified if he/she meets the language requirement. If not, he/she must submit the results of an international exam or take Workshop 1 or 2.
We manage International Weeks: it is an optional course that can be taken as an elective. In recent years international weeks have been taken at Babson, LSE, and KLU. These weeks can change their location depending on the agreements that Universidad de los Andes makes with other universities. Elective courses can also be taken in different areas of knowledge with foreign professors at the International Summer School between June and July.
Three tests will be administered:
Nombre: Integración del retail físico con el digital
Conferencista: Carlos Eduardo Huertas Corredor (EMBA, 2016)
Fecha: 6 de agosto de 2020
Nombre: Liderazgo que trasciende
Conferencista: Álvaro Muñoz Munar (EMBA, 2017)
Fecha: 23 de julio de 2020
Nombre: Economía, mercados y desafíos en la gestión financiera y gerencial
Conferencista: Juan Camilo Suárez (EMBA, 2017)
Fecha: 09 de julio de 2020
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.
Copyright © Universidad de los Andes. All rights reserved
