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Autorizo de manera voluntaria, explícita, informada e inequívoca a la Universidad de los Andes para tratar mis datos personales de acuerdo con lo dispuesto en el artículo 10 del decreto 1377 de 2013. Política de tratamiento de datos:


The Specialization in Market Intelligence strengthens students’ data analysis skills that support strategic marketing decision-making based on applying analytical research tools that allow them to understand the consumer and market dynamics comprehensively.

Degree AwardedSpecialist in Market Intelligence
RegistrationSNIES Code 54526
National AccreditationApproval Resolution 19195 of October 11, 2021 – Valid for 7 years.

Skills you should have as an applicant:

Skills you should have as an applicant:

  • Analytical ability
  • Critical Thinking
  • Teamwork
  • Effective Communication
  • Ethical Commitment

Skills you will acquire:

  • Analyze market segments and consumer behavior.
  • Conceptualize a market research study
  • Communicate effectively in writing and orally
  • Manage specific information technologies to analyze data
  1. You want to use information in marketing decision making, such as segmentation of a market and positioning of a product or service within it, to get maximum benefit from the resources of the organization.
  2. You need to develop skills in the management of analytical and technological tools that allow the organization to take maximum advantage of the information resource.

The Specialization in Market Intelligence program is designed for professionals from different disciplines interested in acquiring knowledge and tools for marketing decision-making.

Requirements:

  1. Professionals with at least one year of work experience.
  2. Applicants are professionals from different disciplines working in different sectors of the economy and industry.
  • Is a professional who uses information to identify the implications of an organization’s decision from an ethical, social, economic, and environmental perspective. 
  • Is a professional who will analyze relevant information for decision-making according to the context, knowledge, and market intelligence tools. 
  • Is a professional capable of communicating his or her ideas effectively.

Professional Development

As students and, subsequently, graduates of the Universidad de los Andes, they have the support of:

  • Career Center
  • Alumni Network
  • Alumni Association
  • Volunteering in the school
  • Career development support and guidance
  • School of Management Alumni Office
  • Job fair
  • Community of graduates of the Specialization

    Professional
    Impact

    0 %
    Are women
    0 %
    Are men
    0 %
    Actively working in Colombia.
    0 %
    Working in business and real estate
    0 %
    Working in financial services
    0 %
    Work in manufacturing industries
    0 %
    Works in commerce and retail
    0 %
    Are managers
    0 %
    Are directors
    0 %
    Are analysts
    0 %
    Work in other activities

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    Webinars

    Nombre: Integración del retail físico con el digital
    Conferencista: Carlos Eduardo Huertas Corredor (EMBA, 2016)
    Fecha: 6 de agosto de 2020

    Nombre: Liderazgo que trasciende
    Conferencista: Álvaro Muñoz Munar (EMBA, 2017)
    Fecha: 23 de julio de 2020

    Nombre: Economía, mercados y desafíos en la gestión financiera y gerencial
    Conferencista: Juan Camilo Suárez (EMBA, 2017)
    Fecha: 09 de julio de 2020

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