Burcu Sezen

• Sezen B. (2025) – Mind the Standardization Gap: An Emerging Market Phenomenon

  Artículo

• Sezen B. (2025) – Unraveling the Complexity of Brand Performance: Holistic Framework and Practical Guidelines

  Capítulo de Libro

• Sezen B, Britto R, Taborda R, Bahadir C.(2024). – Attendance to the AMA Global Sig Conference 2024

  Evento

• Sezen B, Ozsomer-tunali A, Guzel Z.(2023). – AMA Global Marketing SIG Conference 2023

  Evento

• Sezen B, Dominique H. (2023) – Financial Returns to Corporate Brand Extensions: Does Typicality Matter? – Journal of Marketing Analytics (ISSN 20503318).

  Artículo

• Sezen B, Pauwels K, Ataman B. (2023) – How do line extensions impact brand sales? The role of feature similarity and brand architecture – Journal of Marketing Analytics (ISSN 20503318). Leer más

  Artículo

• Sezen B.(2022). – AIB (Academy of International Business) Conference- July 2022: «Voting with your Wallet: The Role of Political Ideology in Global Brand Equity»

  Evento

• siqueira R, ter Horst E, Molina G, Gunn L, Reinoso F, Sezen B, Peña-Garcia N. (2022) – Branding in the Eye of the Storm: The Impact of Brand Ethical Behavior on Brand Commitment During the Covid-19 Crisis in a Latin American Country – Journal of Marketing Analytics (ISSN 20503318). Leer más

  Artículo

• Barrios A, Sezen B. (2022) – Colombian Advertising Industry: The Effects of Social Context on Advertisement Outcomes – Handbook of Research on Global Perspectives on International Advertising (ISBN 9781799896722). Leer más

  Capítulo de Libro

• Sezen B.(2022). – Global AMA (American Marketing Association) Sig Conference- May 2022: «Voting with your Wallet: The Role of Political Ideology in Global Brand Equity»

  Evento

• Sezen B.(2022). – Winter AMA (American Marketing Association)- Febrero 2022: «Financial Returns to Corporate Brand Extensions: Does Typicality Matter?»

  Evento

• Sezen B.(2021). – Assistance to the Journal of International Marketing Conference Leer más

  Evento

• Sezen B. (2021) – Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda – Journal of Business Research (ISSN 0148-2963). Leer más

  Artículo

• Sezen B. (2020) – Bases for Categorization and Substitution: Is Feature or Brand-Name Similarity More Conducive to Attenuating Cannibalization When Introducing a New Product?

  Artículo

• Sezen B. – Assistance to the Summer AMA

  Evento

• Sezen B.(2018). – Assistance to the Marketing Science Conference 2018

  Evento

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