- On campus
- Bogotá
- Start date: August / NA 2024
- 2 days a week from 6:00 p.m. to 9:00 p.m. and Saturday mornings or afternoons
- 18 months / 42 credits
- COP $1,750,000 (Credit value 2023)
Inicio » Programs » Graduate degrees » Master in Marketing » Admission and Financial Aid
Lead organizations' marketing strategy in disruptive environments by generating change that impacts society.
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The Numeracy test measures the ability to perform numerical operations: subtraction, division, multiplication, and addition, as well as algebra operations, percentages, and numerical sequences. The DAT Numeracy test focuses on calculation rather than numerical reasoning. The test involves learning and manipulating numerical concepts and identifying relevant numerical information to perform numerical calculations.
The Abstract Reasoning test measures fluid intelligence. This non-verbal assessment involves identifying relationships and patterns within different pieces of information. This type of test is considered one of the most effective ways to measure general cognitive ability. The DAT Abstract Reasoning test measures a person’s ability to think creatively, solve unusual problems, and act meaningfully in complex situations. It also provides information about the likelihood of learning or grasping new concepts and tasks quickly.
The Watson-Glaser™ is a test of reasoning and critical thinking. Critical thinking can be defined as the ability to identify and analyze problems and search for and evaluate relevant information to reach an appropriate conclusion. The Watson-Glaser measures the fundamental cognitive ability of critical thinking. Critical thinking is an organized and disciplined way of thinking. It is logical and approaches ideas with clarity and precision. It involves questioning assumptions and making unbiased and accurate assessments; it also requires the ability to identify and focus on relevant information when drawing conclusions or making inferences.
The Watson-Glaser is a measure of the different facets of critical thinking. The test comprises three subscales, in turn, composed of five subtests. The five subtests listed below require different but interdependent applications of analytical reasoning in a verbal context. The difficulty and format of the questions vary to measure all areas of critical thinking ability.
Each subtest comprises scenarios or reading passages that include problems, statements, arguments, and interpretations of data similar to those encountered daily at work, in the workplace, and in newspaper or magazine articles. Scenarios and possible answers require a critical evaluation and cannot be accepted without question. Scenarios are either neutral or controversial. Neutral scenarios and questions deal with topics that do not generate strong emotions or biases, such as the weather, scientific facts, or common business situations. Scenarios and questions with controversial content deal with political, economic, and social issues that often elicit emotional responses. Applicants can take a practice run of this test by logging into this link. Click on this link (https://www.assessment-training.com/es/pruebas-gratis).
With the director of the program and/or faculty members.
Learn about the special benefits of the admission process:
To obtain these benefits, you must meet the following requirement:
If you want to know more about the visa process in Colombia, you can consult the following page of the Ministry of Foreign Affairs: http://www.cancilleria.gov.co/tramites_servicios/visa.
If you have any questions about the visa process, please call 3394949 Ext. 2211 – 2298 or extranjerosuniandes@uniandes.edu.co, where we will provide you with further information.
Cierre marzo 15 | ||
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Actividad | Inicio | Fin |
Cierre de inscripción de aspirantes | 30 de enero de 2023 | 15 de marzo de 2023 |
Examen de admisión | 25 de marzo de 2023 (7:00 a.m.) | 25 de marzo de 2023 (7:00 a.m.) |
Entrevistas | 29 de marzo de 2023 | 13 de abril de 2023 |
Publicación lista de admitidos | 20 de abril de 2023 | 20 de abril de 2023 |
The Universidad de los Andes has agreements with different financial sector entities to structure financing systems for graduate students, with short, medium, and long-term alternatives.
Toma de decisiones basadas en datos: Cómo convertirse en una empresa "Data Driven"
Administración Uniandes November 14, 2024 14:57
Transformación Digital y el Futuro del Marketing para Agencias y Consumidores.
Administración Uniandes October 17, 2024 07:26
Evolución de e-commerce y los medios de pago en LATAM
Administración Uniandes September 12, 2024 18:38
Como revolucionar los modelos de “Go to Market” con IA y obtener resultados altamente disruptivos
Administración Uniandes May 15, 2024 07:02
Marketing Xpress Session: Gestión de precios: Una decisión más que rentable
Administración Uniandes November 3, 2023 07:08
Menos es más en la comunicación a shopper en el PDV.
Administración Uniandes September 21, 2023 07:22
El marketing actual y su dependencia hacia la tecnología y los datos.
Administración Uniandes May 11, 2023 07:06
Marketing Xpress Session : Customer Xperience - Un buen servicio ya no es suficiente
Administración Uniandes May 4, 2023 07:10
InteligencIA: ¿Cómo potenciar tu trabajo en mercadeo con Inteligencia Artificial?
Administración Uniandes March 22, 2023 19:01
A.I. en Investigación de mercados: oportunidad o amenaza
Administración Uniandes February 22, 2023 19:19
El metaverso, bebé embustero: Primer estudio latinoamericano del consumidor hacia el metaverso
Administración Uniandes November 1, 2022 19:07
El valor de las marcas y el caso de Banco de Bogotá como una de las marcas más valoradas
Administración Uniandes May 17, 2022 19:15
Insights de Investigación de Mercados en Colombia y en el Mundo.
Administración Uniandes May 10, 2022 19:16
Casos actuales de Data Mining & Business Intelligence en Retail
Administración Uniandes March 17, 2022 19:09
Marketing Xpress Session: Comercio electrónico, pasado, presente y futuro
Administración Uniandes November 17, 2021 19:00
Marketing Xpress session: ¿Cómo la industria aborda el desafío del nuevo etiquetado de alimentos?
Administración Uniandes October 19, 2021 19:28
El consumidor de ahora y las marcas de siempre I Marketing X-Press Session
Administración Uniandes September 14, 2021 19:22
Marketing Xpress Session: Presente y futuro de las Comunicaciones de Marketing
Administración Uniandes May 26, 2021 19:06
Marketing Xpress Session: El valor social del mercadeo
Administración Uniandes May 19, 2021 19:08
Marketing Xpress Session: "Vender un país no es lo mismo que vender papas fritas“
Administración Uniandes April 22, 2021 18:54
Marketing X-Pression session: ¿A que suena el café de Colombia?
Administración Uniandes March 11, 2021 18:45
Marketing X-Pression session: Desafíos del Retail Moderno en la era COVID-19
Administración Uniandes March 4, 2021 19:19
Marketing X-Pression session: Propuesta Estrategia Online como respuesta al cambio del entorno
Administración Uniandes February 23, 2021 18:57
Private video
Administración Uniandes April 6, 2022 16:25
Calle 21 No. 1-20
Bogotá – Colombia
Postal code: 111711
Bogotá
(601) 332 4144
Línea de información nacional
018000 123 300
Calle 21 No. 1-20
Bogotá – Colombia
Código postal: 111711
Bogotá
(57 601) 332 4144
Línea nacional
01800 123 300
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
Universidad de los Andes | Vigilada Mineducación
Reconocimiento como Universidad:
Decreto 1297 del 30 de mayo de 1964.
Reconocimiento personería jurídica:
Resolución 28 del 23 de febrero de 1949 Minjusticia.
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