Specialization in Market Intelligence

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"This specialization gave me many tools in marketing analytics, qualitative and quantitative research putting me at the forefront in the marketing work context."

The Specialization in Market Intelligence strengthens students’ data analysis skills that support strategic marketing decision-making based on applying analytical research tools that allow them to understand the consumer and market dynamics comprehensively.

Program Legal Information

Degree Awarded	Specialist in Market Intelligence
Registration	SNIES Code 54526
National Accreditation	Approval Resolution 19195 of October 11, 2021 – Valid for 7 years.

Skills you should have as an applicant:

Approximately 40% of the academic credits can be validated with the Master’s Degree in Marketing.

Students have the opportunity to take elective courses from the Graduate School of the School of Management or other graduate programs of the Universidad de los Andes.

International experiences through: international weeks abroad and International Summer School, in which we bring professors from the best universities in the world into our classrooms.

Active and innovative methodologies that enrich the learning process.

Skills you should have as an applicant:

Analytical ability
Critical Thinking
Teamwork
Effective Communication
Ethical Commitment

Skills you will acquire:

Analyze market segments and consumer behavior.
Conceptualize a market research study
Communicate effectively in writing and orally
Manage specific information technologies to analyze data

The Specialization in Market Intelligence Program is for you, if:

You want to use information in marketing decision making, such as segmentation of a market and positioning of a product or service within it, to get maximum benefit from the resources of the organization.
You need to develop skills in the management of analytical and technological tools that allow the organization to take maximum advantage of the information resource.

Entry profile

The Specialization in Market Intelligence program is designed for professionals from different disciplines interested in acquiring knowledge and tools for marketing decision-making.

Requirements:

Professionals with at least one year of work experience.
Applicants are professionals from different disciplines working in different sectors of the economy and industry.

Exit profile

Is a professional who uses information to identify the implications of an organization’s decision from an ethical, social, economic, and environmental perspective.
Is a professional who will analyze relevant information for decision-making according to the context, knowledge, and market intelligence tools.
Is a professional capable of communicating his or her ideas effectively.

Professional Development

As students and, subsequently, graduates of the Universidad de los Andes, they have the support of:

Career Center
Alumni Network
Alumni Association
Volunteering in the school
Career development support and guidance
School of Management Alumni Office
Job fair
Community of graduates of the Specialization

Professional
Impact

0 %

Are women

0 %

Are men

0 %

Actively working in Colombia.

0 %

Working in business and real estate

0 %

Working in financial services

0 %

Work in manufacturing industries

0 %

Works in commerce and retail

0 %

Are managers

0 %

Are directors

0 %

Are analysts

0 %

Work in other activities

Meet the program team

Contenido relacionado

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Mejores MBA en América Latina. Según América Economía 2021

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Único MBA colombiano América Economía 2021

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Nombre: Integración del retail físico con el digital
Conferencista: Carlos Eduardo Huertas Corredor (EMBA, 2016)
Fecha: 6 de agosto de 2020

Nombre: Liderazgo que trasciende
Conferencista: Álvaro Muñoz Munar (EMBA, 2017)
Fecha: 23 de julio de 2020

Nombre: Economía, mercados y desafíos en la gestión financiera y gerencial
Conferencista: Juan Camilo Suárez (EMBA, 2017)
Fecha: 09 de julio de 2020

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Specialization in Market Intelligence

¿Deseas recibir más información?

Natalia Victoria

"This specialization gave me many tools in marketing analytics, qualitative and quantitative research putting me at the forefront in the marketing work context."

Natalia Victoria

"This specialization gave me many tools in marketing analytics, qualitative and quantitative research putting me at the forefront in the marketing work context."

Skills you should have as an applicant:

Skills you should have as an applicant:

Skills you will acquire:

Professional Development

Professional Impact

Are women

Are men

Actively working in Colombia.

Working in business and real estate

Working in financial services

Work in manufacturing industries

Works in commerce and retail

Are managers

Are directors

Are analysts

Work in other activities

Meet the program team

Miguel Martínez Carrasco

Contenido relacionado

Executive MBA en rankings

Ranking

Mejores MBA en América Latina. Según América Economía 2021

Único MBA colombiano América Economía 2021

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