Grupo de investigación Decisions and Markets

General information

The objective of the research group is to generate knowledge in different marketing areas, which is disseminated through prestigious channels with national and international recognition. The group seeks that the marketing research carried out by the School is a benchmark in the Colombian and Latin American business world, and has a growing role in the international academic arena.

Decisions and Markets Research lines and projects

• Marketing in Colombia
• Marketing according to demographic characteristics in low-income sectors
• Cognitive and emotional processes of the consumer
• Service management
• Behavioral aspects of decision-making.
• Sustainable markets.