Marketing

This academic unit contributes to the sustainable development of organizations and social welfare through the generation, dissemination, and transfer of knowledge.

The marketing academic unit, leads the Master in Marketing and the Specialization in Market Intelligence which are benchmarks in Colombia, as well as undergraduate marketing courses, a research group, and support for Ph.D. students in the Faculty.

The fields of expertise are diverse including: Market research, Strategic marketing, Sensory marketing, Experiential marketing, Service marketing, Consumer behavior and adoption of new technologies in emerging markets